Irix wide angle lenses now available at Adorama

Irix 15mm F/2.4

Adorama has the new Irix wide angle lenses in stock and ready to ship.

  • IRIX 15mm f/2.4 Firefly Manual Focus Lens $399.95 with free shipping
  • IRIX 15mm f/2.4 Blackstone Manual Focus Lens $599.95 with free shipping
  • IRIX 11mm f/4.0 Firefly Manual Focus Lens $575 with free shipping
  • IRIX 11mm f/4.0 Blackstone Manual Focus Lens $774.95 with free shipping

The “Blackstone” edition of the two Irix lenses have a premium finish and an aluminium-magnesium alloy, though the build quality of the “Firefly” is anything but cheap.

Irix 11mm
Irix 11mm f/2.4 Blackstone
Videos about the IRIX 15mm f/2.4 and the weather sealing of the Blackstone version after the break.

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Canon Cinema EOS C300 used to shot “O.J.: Made in America”, Winner of the 2017 Academy Award® for Best Documentary Feature

Eos C300

Canon press release:

MELVILLE, N.Y., March 10, 2017 – Canon U.S.A., Inc., a leader in digital imaging solutions, is proud to congratulate O.J.: Made in America, ESPN Films’ five-part documentary directed by Ezra Edelman and shot by Nick Higgins on winning the 2017 Academy Award® for Best Documentary Feature. The film blends archival video with new footage captured primarily with the Canon EOS C300 Digital Cinema Camera.

Cinematographer Nick Higgins chose the EOS C300 camera for O.J.: Made in America because of the small form factor and ability to capture long takes without stopping. Higgins said, “The EOS C300 was the best camera to shoot this documentary. I really appreciate the small form factor, and was able to roll for hours and hours with just two 64 GB cards and AC power.”

The ability to shoot for long periods of time with limited interruption was crucial. “Interviews for this film lasted at least three hours and were typically around five or six hours long; our longest was eight hours long,” Higgins explained. “The topic of conversation was always intense, and the flow would have been completely thrown off if I had to interrupt for the camera. That’s why the EOS C300 was so important to this project.”

In terms of lenses, Higgins’ relied on the Canon EF 50mm f/1.2L USM lens. “I shot the vast majority on the 50mm at an f2,” Higgins said. “That way, I could make the background abstract without fearing that the subject would go in and out of focus as they breathed.”

“When our skilled engineers develop cameras and lenses, it is our greatest hope that they end up in the hands of filmmakers like Nick Higgins and the team behind O.J.: Made in America,” said Yuichi Ishizuka, President and COO, Canon U.S.A., Inc. “We extend our congratulations on the Oscar® win, from everyone at Canon.”

For more information about Canon Cinema EOS cameras and lenses, please visit the Canon U.S.A. website at cinemaeos.usa.canon.com.

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Canon PowerShot G9 X price drop, now it’s $399 (was $529)

PowerShot G9 X

Canon PowerShot G9 X: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA

PowerShot G9 X at a glance:

  • 20.2MP 1″ High-Sensitivity CMOS Sensor
  • DIGIC 6 Image Processor
  • 3x Optical Zoom f/2.0-4.9 Lens
  • 28-80mm (35mm Equivalent)
  • 3.0″ 1.04m-Dot Touchscreen LCD Monitor
  • Full HD 1080p Video Recording at 60 fps
  • Built-In Wi-Fi with NFC
  • ISO 12800 and 6 fps Continuous Shooting
  • Intelligent IS and Manual Control Ring
  • Dedicated Star Mode Shooting

The Canon PowerShot G9 X (click here) got a consistent price drop and is now on sale at $399. It was $529 since a few days ago. The Canon PowerShot G9 X II is shipping now, and so the previous model gets a price drop.

How To Setup Your New Canon EOS M5 (video tutorial)

Canon Eos M5 Mark Ii Mirrorless

Canon EOS M5: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA

At a glance:

  • 24.2MP APS-C CMOS Sensor
  • DIGIC 7 Image Processor
  • 2.36m-Dot EVF, Touch and Drag AF Control
  • 3.2″ 1.62m-Dot Tilting Touchscreen LCD
  • Full HD 1080p Video Recording at 60 fps
  • Built-In Wi-Fi with NFC, Bluetooth Smart
  • Dual Pixel CMOS AF
  • Up to 9 fps Shooting and ISO 25600
  • Digital IS 5-Axis Image Stabilization

The Canon EOS M5 is getting more attention than I thought. A sign that Canon isn’t making anything wrong when it comes to mirrorless. Jared Polin, better known as FroKnowsPhoto, posted a 30 minutes video where he goes through the setup of the Canon EOS M5. The video is also a user guide to the EOS M5.

Canon Corporate Strategy Conference 2017 presentation material published

canon

Canon posted two documents from the company’s Corporate Strategy Conference 2017.

Go for the presentation material. In summary, these 5 points comprise Canon’s key strategy for the next years:

  1. Establish a new production system to achieve a cost-of-sales ratio of 45%
  2. Reinforce and expand new businesses while creating future businesses
  3. Restructure global sales network in accordance with market changes
  4. Enhance R&D capabilities through open innovation
  5. Complete the Three Regional Headquarters management system capturing world dynamism

Should the photography industry really face a downfall, Canon will be active in other industries.