Capture The Emotion With Canon’s Power Of A Shot Campaign

Love, nostalgia, surprise, excitement, joy…capture it all with the aid of Canon.

Canon's press release:

LAKE SUCCESS, N.Y., December 19, 2012 – Recognizing the power of emotion that a photograph evokes, Canon U.S.A., Inc., a leader in digital imaging solutions, launched a television campaign this holiday season that shows how images can magnify the subtle feelings in everyday life. From love and nostalgia to surprise, excitement and joy, Canon PowerShot cameras are the perfect devices to document all of the incredible emotions that we experience daily. Whether it is capturing a loved one's milestone birthday or recording our personal achievements, photography has the power to preserve every moment so they can be shared and cherished for years to come.

“Photography has the power to capture the exact emotion of any moment,” said Yuichi Ishizuka, executive vice president and general manager, Imaging Technologies and Communications Group, Canon U.S.A. “As illustrated in the television campaign, Canon PowerShot cameras are designed to preserve our most treasured memories and feelings through heartfelt, stunning images.”

In addition to an engaging television campaign, Canon U.S.A. also features a unique Facebook application that identifies the emotions of a user's photo collection. The application scans a chosen photo album for a variety of emotions – including passion, love and nostalgia -then creates a unique visual summary of the specific feelings that reside in the image collection. Users can then share this visual summary with their Facebook friends and discuss the emotion they've captured through their own photography. The application, and more information on the Power of a Shot campaign, can be accessed at http://powerofashot.usa.canon.com.

The television campaign, titled “Power of a Shot,” which can be seen this holiday season, features examples of emotion and feeling from everyday life that can be preserved through photography, including:

Love

An adoring glance from a husband to his wife or the first love between high school sweethearts are just a few of the emotions that could easily slip by in the moment. With Canon's compact PowerShot ELPH 520 HS camera, which is custom-fit with a 12x Optical Zoom and a 28mm Wide-Angle Lens, you can capture all of the memories that makes your heart melt.

Nostalgia

Birthday memories, like photos, were meant to last. But when the lights go down and the candles are lit, it's sometimes tough to get a great photo to share that moment. Thanks to the Canon HS System, available on several PowerShot models including the PowerShot G15, images taken in darker conditions can be enhanced without the need for additional lighting or flash.

Surprise

The best moments can take us by surprise. So when you head out for a night on the town, be sure to pack a camera that is slim and easy to carry but can also capture moments in an instant. With its sleek, pocket-sized body the stylish PowerShot S110 is ready when you are so you'll never forget the moment that left you speechless.

Excitement

Excitement is in the details, and this feeling should be captured through stunning photography. With the 3.2-inch wide touch panel PureColor System LCD screen on the PowerShot ELPH 530 HS, friends and family will be blown away by the rich clarity, color and quality of your images that can be previewed on the camera and preserved through your prints.

Joy

Any grandmother will agree that once in a lifetime events need to be captured. With Full HD 1080p video and a Dynamic Image Stabilizer, life's biggest “oh wow” moments are preserved, just as they happened, in high quality HD video. And in some cases, even better, thanks to Canon's Smart AUTO mode, a feature which is available on several PowerShot cameras including the super-zoom PowerShot SX50 HS.

For more information, and to experience Canon's Power of a Shot campaign, visit http://powerofashot.usa.canon.com. To view the full lineup of PowerShot cameras, visit http://www.usa.canon.com/powershot.

Four New Canon Telephoto Lens Patents: 2 x 400mm f/4, 600mm f/4 and 800mm f/5.6, all with macro)

Once more Egami (translated) spotted interesting new patents filed by Canon. A 400mm f/4 DO macro 1:1.4, a 400mm f/4 DO macro 2:1, a 600mm f/4 macro 1:1 and an 800mm f/5.6 DO macro 1:1. All lenses feature diffractive optical elements (the DO in the naming)

Self-interpretation and summary, Patent Documents

  • Patent Publication No. 2012-242742
    • Release Date 2012.12.10
    • Filing date 2011.5.23
  • Example 1
    • Focal length f = 788.34mm
    • Fno. = 5.80
    • 2ω = 3.14 ° angle of view
    • Image height 21.64mm
    • 486.00mm length lens
    • BF 110.67mm
    • β = -1.02
    • (The second and third group is for the focus) consists of four groups of positive and negative polarity
    • (One side of the image, such as the most protective glass) x 17 lens elements in 12 groups composed
    • Maximum effective diameter 135.92mm
    • Two two-sided aspherical
    • DOE 1 surface
    • One fluorite
    • Three Super UD glass
    • One low-dispersion glass
  • Example 2
    • Focal length f = 400.00mm
    • Fno. = 4.12
    • 2ω = 6.20 ° angle of view
    • Image height 21.64mm
    • 300.00mm length lens
    • BF 55.00mm
    • β = -2
    • (For the second focus group 2,4) consists of four groups of positive and negative positive negative
    • (One side of the image, such as the most protective glass) x 19 lens elements in 12 groups composed
    • Maximum effective diameter 97.09mm
    • Five 5-sided aspherical
    • DOE 1 surface
    • Two fluorite
    • 1 UD glass sheet
    • One low-dispersion glass
  • Example 6
    • Focal length f = 585.00mm
    • Fno. = 4.12
    • 2ω = 4.24 ° angle of view
    • Image height 21.64mm
    • 350.00mm length lens
    • BF 55.00mm
    • β = -1
    • (For the second focus group 2,4,5) group configuration 6 positive negative positive positive negative
    • (One side of the image, such as the most protective glass) 22 sheets 13 groups lens configuration
    • Maximum effective diameter 142.00mm
    • Four four-sided aspherical
    • DOE 1 surface
    • Two fluorite
    • 1 UD glass sheet
  • Example 9
    • Focal length f = 390.99mm
    • Fno. = 4.12
    • 2ω = 6.34 ° angle of view
    • Image height 21.64mm
    • 256.40mm length lens
    • BF 62.35mm
    • β = -0.7
    • (For the second focus group 2,4) consists of four groups of positive and negative positive negative
    • (One side of the image, such as the most protective glass) x 16 elements in 12 groups lens configuration
    • Maximum effective diameter 94.90mm
    • Four four-sided aspherical
    • DOE 1 surface
    • 2 UD glass sheets
    • Two low-dispersion glass
  • Inner focusing formula
    • Easy to shorten the minimum focusing distance
    • AF is faster
    • Large variations in aberrations
    • Many aberration occurs at close range
  • Inner focusing high-performance formula
    • With a focus group of two or more
    • However, optimization of the parameter is mandatory
    • In the macro range of 0.5 times more difficult to correct aberrations
  • Diffractive optics
    • Shortening of the total length can be
    • Distance of the lens group becomes narrow, the range of movement of the focus group will be limited
  • Canon patent
    • Group before and after the group of positive and negative
    • Inner Focus (and the second group, one of the rear group)
    • By setting multiple focus groups, perform the division of sensitivity, the amount of movement
    • In short travel distance, is focused on the short-range
[via Egami]

 

Rumor: Canon EF 24-70 f/2.8L IS Prototype Out In The Wild (May Be Announced In 2014)

Not the rumored prototype but the EF 24-70mm f/2.8L II USM

Latest murmurings about the highly speculated EF 24-70mm f/2.8L II USM lens. Canon Rumors reports:

There are plans to release an EF 24-70 f/2.8L IS sometime in the next 18 months. I have confirmed from two sources that the end of 2013 or early 2014 is the earliest we’d see a production model announced.

So no announcement in the next months, according to the sources. It is somewhat weird that Canon takes so long to field test the new EF 24-70mm f/2.8L lens with image stabilization.

Btw, there is a deal going on at B&H for the EF 24-70 f/2.8L II USM lens: you can get it for $2049 (click here) with free overnight shipping. Normal price is $2,299. The final price shows up after having added the item to the cart.

Canon EF 24-70 f/2.8L II USM price check: [shopcountry 2160] [via CR]

 

Impressjapan prediction for 2013: Rebel Miniaturization and High Resolution Lenses.

Like every year ImpressJapan interviewed Canon mangers and after that posted a prediction about the 2013 Canon strategy. There is really not a lot of info but here is what they write:
1) Rebel series will undergo a “Miniaturization” process (see this patent)
2) Renewal of existent lenses for high quality performance on high Megapixel cameras.
3) New lenses for the EOS-M system.

That's it!

 

More Canon Gear Deals (5D Mark II, Rebel T4i/EOS 650D)

Adorama has the Canon EOS 5D Mark II body only for $1529 (click here). The final price shows up when the item is added to the cart.

Amazon has the EOS 5D Mark II body for the same price, $1529 (click here). Again: the final price shows up after having added the item to the cart.

B&H has the Canon Reel T4i/EOS 650D with the EF-S 18-55mm f/3.5-5.6 IS II lens $649 (click here). That’s $100 less than usual.

B&H’s Canon EOS 5D Mark II deal with accessories is still going on. For$1599 (click here, final price shows up after adding item to cart) you get the EOS 5D Mark II with the following accesssories:

  • Pearstone LP-E6 Lithium-Ion Battery Pack (7.4V 1450mAh)
  • Vello BG-C2 Battery Grip for Canon EOS 5D Mark II
  • SanDisk 16GB CompactFlash Memory Card Extreme 400x UDMA

 

Rumor: A Bunch Of 400mm Lenses To Be Announced In 2013?

This Canon EF 400mm f/5.6L USM Autofocus Lens

That's what Canon Rumors has been told, that we can expect up to four new lenses in the 400mm range. Quoting:

Below are lenses that are apparently in prototype form and are on tap to be announced in 2013.

    • EF 400 f/5.6L IS (Highly desired)
    • EF 400 f/4L IS (Not DO)
    • EF 100-400 f/4-5.6L IS (Not push-pull & patents exists)
    • EF 200-400 f/4L IS 1.4x (Long known about)

[via CR]