Deal: Lexar 32GB Pro 3500x CFast 2.0 Memory Card (double pack) – $39.98 (reg. $99.98, today only)

Lexar 32GB

Only for today (1/20/21) Adorama has a 60% discount on Lexar 2 Pack 32GB Professional 3500x CFast 2.0 Memory Cards.

At a glance:

• Leverages new thresholds of performance, with a read transfer speed up to 525MB/s (3500x)
• Captures the highest-quality 4K video and beyond with next-generation, cinema-grade video cameras
• Provides high-speed file transfer to dramatically accelerate workflow
• Includes downloadable Image Rescue software to recover most photo and select video files
• Backed by expert support and limited lifetime warranty

Get the Lexar 2 Pack 32GB Professional 3500x CFast 2.0 Memory Card on sale at $39.98. Compare at $99.98.


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Save $10 on Luminar 4 and/or Aurora HDR 2019 and/or Luminar AI using our code “WATCH” at checkout.

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Death Of Canon EOS M Series “not happening” But Production Might Slow Down, Report

Canon Eos M

We have some news about the imminent death of the Canon EOS M lineup. It’s not going to happen.

A good source contacted us and told us that Canon putting an end to the EOS M lineup is “not happening any time soon”. Although, the source added, production of EOS M cameras and lenses is likely to slow down because of supply issues caused by the pandemic and Canon giving precedence to the EOS R system.

We had no doubt about that and got similar hints from other sources. On the other hand, common sense is already enough to debunk this always again recycled rumor. Ask yourself: why would Canon kill a lineup with bestsellers like the EOS M50? Not to mention that the whole EOS M series is quite popular with consumers. So, Canon is set to kill their best selling mirrorless camera with ab APS-C sensor? We don’t think that is realistic.

The soon-to-come death of the EOS M series is often used to push another weird rumor, that’s Canon releasing an EOS R model with APS-C sensor. We are still not entirely sold on an EOS R with crop sensor, although it’s at least possible. The same rumor suggesting that EOS R with APS-C also claims that Canon has no intention to make RF mount lenses for the APS-C sensor. A bit strange if you think that Canon made a wholesome EF-S lens lineup for their DSLRs with crop sensor.

Also, keep in mind that APS-C centered technology is less expensive than its full frame counterpart, both for the manufacturer and for the consumer. Not only has the manufacturing process of an APS-C imaging sensor lower costs than for FF, the lower costs regard all part that make up an APS-C camera (lenses included). This applies more to DSLRs but it also true for mirrorless to some degree. APS-C technology also means longer reach with telephoto lenses, one of the reasons the EOS 7D series was so popular with wild life photographers. Last but not least: APS-C technology means smaller form size of the camera. Something a lot of users appreciate.

In conclusion, we don’t think Canon will kill the EOS M lineup. There simply is no rational in doing it. Maybe, and only maybe, if Canon really releases an EOS R with APS-C sensor (and dedicated lenses for such a crop system), then it might happen. If it does, it won’t happen in 2021, as rumored, but sometime in the next 5 or more years. If ever.

Canon Working To Improve Electronic Viewfinder Optics, Patent Suggests

Electronic Viewfinder

Since Canon’s commitment to mirrorless technology we can expect the company to improve the technology itself. For instance the Electronic Viewfinder.

An Electronic Viewfinder (EVF) is the only mean to give mirrorless camera users an experience that somewhat resembles the classic viewfinder, plus the added bonuses of information that can be shown in the EVF.

Canon patent application 2021-005111 (Japan) discusses how to improve the optical part of an EVF, in particular high magnification and long eye relief. This refers to the optical eyepiece (part of the EVF) used to look at the magnified image on the built-in display.Some people, me included, do not go along well with EVF. The technology discuses in the paper could make the experience better.

More Canon patents are listed here. Some particularly interesting patent applications we think might get into production are these:

[via Canon News]

You Can Shoot Photos From Space With Canon’s Imaging Satellite

Canon's Imaging Satellite CE-SAT

For CES 2021 Canon made something rather cool stuff. How about taking pictures from space using Canon’s imaging satellite?

We reported extensively about Canon’s efforts in outer space. The Canon CE-SAT-1 earth-imaging satellite is one of the micro-satellites Canon put into orbit to take imaging data of the earth. For CES 2021 Canon made an interactive showcase, hosted by astronaut Marsha Ivins, of this technology. And the best part is you can take pictures with the cameras on the satellite.

The Canon CE-SAT-1 is equipped with a slightly modified EOS 5D Mark III camera, capable of imaging a ground area of 6 by 4 Kilometers at a resolution of around one meter. Also on board are a 40cm diameter Canon Cassegrain telescope with 3720 mm focal length and a Canon PowerShot S110 for wide-angle pictures.

You can not freely roam, obviously. You can shoot some selected locations, zoom in and out, frame the image, shot your picture. You even get metadata with your photo (coordinates).

To start shooting pictures from space with Canon’s imaging satellite visit Canon’s dedicated microsite.

[via Digital Camera World]

Sigma CEO Says Canon RF Mount Lenses Are A Possibility (but for the time being too much demand)

Sigma 14-24mm F/2.8 DG HSM Art Kazuto Yamaki

Sigma’s CEO Kazuto Yamaki revealed somewhat what his company’s plans are in regard to the Canon RF and Nikon Z mounts.

In an article he wrote for ICAN Management Review, Kazuto Yamaki talks about Sigma and how the company evolved over the years. He also reveals some bits about future Sigma lenses for the Canon RF mount and the Nikon Z mount. In a paragraph titled “The future lies in passion“, he writes:

It’s true that the photography market has been systematically shrinking for years – in keeping with more and more people simply using smartphones to make photos and videos. Less cameras sold also means less potential customers interested in buying a lens, which is why our short‑term strategy indeed involves a possibility of introducing lenses with new mounts – to such photography systems as Nikon Z or Canon EOS R. So far, however, the number of orders for our lenses is still above our manufacturing capacities, and especially the capabilities of our R&D department.

To me the statement above means “we will make RF mount lenses for sure but we can’t barely hold up with demand for our other lenses”. Hopefully they can start soon because Sigma lenses are a lot of bang for the bucks.

About the photography market:

Photography market is indeed getting smaller – but it won’t be getting smaller infinitely. According to our estimations, it will reach its minimal size next year, in 2021 – and since then it will stay pretty stable. I would compare the ultimate size of this market to the level of camera sales in times of traditional photography, before the great digital revolution. The true number of passionate people, who want to make photos with high‑quality cameras and lenses is now – and was then – probably very similar.

Mr. Kazuto Yamaki is a remarkable personality, and we recommend you read his thoughts in the article at ICAN Management Review.

[via DPReview]