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Aurora HDR 2018

Skylum Aurora HDR 2018 at a glance:

  • High Dynamic Range Image Processing
  • Automatic Bracketed Exposure Compositing
  • Non-Destructive Raw Processing Engine
  • Tone Curve, HSL, and Color Toning Tools
  • Lens Correction and Transform Tools
  • Save and Share Custom One-Click Presets
  • Top & Bottom Tuning, Mimics Grad ND Look
  • History Panel for Unlimited Undos
  • Works as Standalone App
  • Runs as Plug-In for Photoshop, Lightroom

For the next 72 hours or so you can save $30 on Skylum Aurora HDR 2018. named best Mac App of 2017.

Skylum Aurora HDR 2018 is discounted by $20 for the next 3 days, and you get an additional $10 discount by using our code WATCH at checkout. Click here to for Macphun Aurora HDR 2018 at $69 with code WATCH.

Zeiss set to announce the development of new “Supreme Prime” lens line-up

Supreme Prime

It appears Zeiss is set to announce the development of a new Cine lens line-up, named “Supreme Prime”. The 13 new lenses will come with PL, LPL, and EF mount.

  • 15mm  T/1.8
  • 18mm T/1.5
  • 21mm  T/1.5
  • 25mm T/1.5
  • 29mm T/1.5
  • 35mm T/1.5
  • 50mm T/1.5
  • 65mm T/1.5
  • 85mm T/1.5
  • 100mm T/1.5
  • 135mm T/1.5
  • 150mm T/1.5
  • 200mm. T/2.1

We expect the development announcement on May 24, 2018. According to Nokishita, the Supreme Prime lens line-up will hit the market in 2020. The price for such a lens will be around $15,000.

Supreme Prime

The original Canon EOS M can shoot 2.5K raw video with Magic Lantern, and it’s impressing

Canon Eos M

Warning: the sd_uhs module referenced below is currently highly experimental and can destroy your sd card or camera. There have been instances of sd cards breaking. Magic Lantern does not recommend its use at the moment because of the risk involved.

I’m reporting this because Magic Lantern‘s work deserves it, and because I’m an old school hacker and can’t help getting excited by stuff like this. Computer science was made by this sort of guys, not by fancy dudes like Apple’s or the likes. I’ve been there since the beginning and I am pretty sure to understand the value of what these skilled hackers are doing.

So, here is another amazing hack by the Magic Lantern team, showcased by Synth & Sundry in the video below. It’s truly impressing: a Magic Lantern SD UHS overclock hack test on a the first Canon EOS M (2013). Shot at 2520×1080, 5x zoom mode, 24 fps, 12 bit lossless compressed raw using sd_uhs module. Not bad, eh?

It may be true that Canon cripples their tech when they want it, but still, this code hacking proofs what Canon’s sensor tech can deliver. Even on the so much disgraced original Canon EOS M (which I still proudly own and never will get rid off).

Again: do not try this if you don’t exactly know what you are doing. This is experimental stuff and it may seriously harm your camera, I do not encourage you to try to apply this hack.

Kudos Magic Lantern for the hacking! If you dare and want to know more, have a look at Magic Lantern’s download page.

We covered Magic Lantern’s work, and they have a forum where you can learn more.

Deal: Canon Rebel T7 & EF-S 18-55mm IS II & Online Photo 101 course & 13 month damage protection – $499.99

Rebel T7

Canon Rebel T7 at a glance:

  • 24MP – APS-C CMOS Sensor
  • ISO 100 – 6400
  • 3 Fixed Type Screen
  • Optical (pentamirror) viewfinder
  • 3.0 fps continuous shooting
  • 1920 x 1080 video resolution
  • Built-in Wireless
  • 475g. 129 x 101 x 78 mm
  • Also known as EOS 2000D

The Canon Store has a good deal on the Canon Rebel T7. You get the Rebel T7 with the EF-S 18-55mm IS II lens, an online photo course, and 13 months protection from accidental damages – all for $499.99. Offer expires 6/2/2018.

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Deal: Canon EOS 5DS R – $2311 (reg. $3699, import model)

Eos 5ds R

Canon EOS 5Ds R at a glance:

  • 50.6MP Full-Frame CMOS Sensor
  • Dual DIGIC 6 Image Processors
  • Low-Pass Filter Effect Cancellation
  • 3.2″ 1.04m-Dot ClearView II LCD Monitor
  • Full HD 1080p Video Recording at 30 fps
  • 61-Point High Density Reticular AF
  • ISO 100-6400; 5 fps Continuous Shooting
  • 150,000-Pixel RGB+IR Metering Sensor
  • User-Selectable Shutter Release Time Lag
  • Anti-Flicker Compensation

If you’re looking for Canon’s high resolution full frame DSLR, the EOS 5Ds R, and if you don’t have issues with import models, then Top Rated eBay seller 6ave (98.5% positive ratings) has it: get the EOS 5Ds R for $2,311.15. Compare at $3,699. Free shipping. Import models are legally imported from another country through channels other than the maker’s official distribution system. 1 year USA seller warranty applies.

More selected deals…

Canon to reframe the business, scared by further smartphone disruption, report suggests

Canon Rumors

Canon actively being worried about the future, and about what the smartphone (photographic) revolution could mean for the Japanese giant.

Marketing Week reports:

It is almost exactly a year since Canon relaunched its brand with the aim of making it “accessible” to a wider group of customers. The shift was predicated on a realisation that the organisation needed to move from being product-centric to more customer-centric, focusing more on how its cameras and printers meet consumers’ needs rather than shouting about the latest specs.

The most obvious sign of this was a TV ad [editor’s note: see below], ‘Live for the story’ created by VCCP, that positioned Canon as a storytelling brand. That was followed up by work with influencers such as Zoe Kravitz to tap into particular genres of photography, including family, travel and food.

“The underlying premise was how do we help you tell the best story of your life,” explains Lee Bonniface, marketing director at Canon Europe. “It’s an integration of the brand owning the space of storytelling and then the integration of our products and services to allow customer to be able to tell their story in the best way possible.