Canon executives interview at CP+

canon

After the interview with Sigma‘s CEO, DPReview posted another interview taken at CP+ in Japan. They poke with Go Tokura, Executive Officer and Chief Executive for Image Communication Business Operation and Yoshiyuki Mizoguchi, Group Executive of ICB Products Group, Image Communication Business Operation.

Some excerpts from the interview:

Where do you see most demand for 4K, and are you beginning to see beginners ask for 4K video?

Whether you’re a professional or at the entry-level, you likely want high-quality video. And we think there is potential for the entry-level to grow. So we will obviously be looking at introducing our 4K technologies down to the entry-levels at some point.

But introducing 4K to the entry-level is linked to the 4K TV market. How quickly that takes off and penetrates will tell us how and when we should introduce 4K to more affordable cameras.

The EOS M series continues to expand. What is the long term goal of the M series in terms of market share?

That is a difficult question to respond to with a simple answer because we don’t have a particular number set in terms of getting the market share for the mirrorless market. This is because we are a company that produces [both mirrorless and DSLR], as a total package.

Our intention is to become number one in the overall ILC market: mirrorless and SLR. Different regions would have different penetration and different market share of mirrorless products.

Read the interview at DPReview.

Interview with Kazuto Yamaki, CEO of Sigma Corporation

Kazuto Yamaki
The new Sigma 135mm f/1.8

DPReview managed to interview Kazuto Yamaki, CEO of Sigma Corporation, at CP+ in Japan.

We all are obviously curious to learn about the latest lenses Sigma announced, especially about the 14mm f/1.8, a lens that once more shows the skills of Sigma’s engineers.

Some excerpts from the interview:

You’ve told me previously that you really want Sigma to make more wideangle lenses. Do you think you’re achieving that goal with the 12-24mm and new 14mm?

Yes, but I’m still not satisfied. I think we need to make more wide-angle lenses. A fast 14mm was one of the lenses that our customers were asking for. Most existing 14mm lenses are F2.8, so F1.8 was a challenge.

What have you learned, from making the Art series?

We’ve learned that some customers require exceptional lens performance. We believe that our mission is to make products that other manufacturers don’t have. If we just released similarly-specified lenses to existing models, we wouldn’t be contributing to the industry, or benefiting customers. So our Art series is meant to provide the best performance. Read the interview at DPReview.

You can get notified when the new Sigma lenses are availabe for pre-order.

Sigma 14mm f/1.8 ART lens sample photos

Sigma 14mm
The new Sigma 14mm f/1.8

Sigma 14mm f/1.8 at a glance:

  • EF-Mount Lens/Full-Frame Format
  • Aperture Range: f/1.8 to f/16
  • Three FLD Elements, Four SLD Elements
  • Four Aspherical Elements
  • Super Multi-Layer Coating
  • Hyper Sonic AF Motor, Manual Override
  • Rounded 9-Blade Diaphragm
  • TSC Material, Brass Bayonet Mount
  • Compatible with Sigma USB Dock

DPReview posted a set of 38 sample photo shot with a pre-production Sigma 14mm f/1.8 Art lens. A Canon [shoplink 27766]EOS 5Ds R[/shoplink] was used for the test shots.

The new Sigma lenses are not yet available for the general public. However, you can get notified when pre-orders can be placed.

The next Canon DSLR is the Rebel SL2 (look on the specs) [CW4]

Rebel SL2
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Where is the Canon Rebel SL2?

It’s a while we didn’t hear any news about the replacement for the Canon [shoplink 11240]Rebel SL1[/shoplink] (which still is the world’s smallest DSLR). Unfortunately the rumor that came in is of the kind “there will be a SL2 in 2017”, and nothing more.

When will we see the Rebel SL2?

At least here we can give you some more intel. I know Canon will announce the Canon Rebel SL2 during Q2-Q3 2017, surely not before the new Canon [shoplink 43813]EOS 800D/Rebel T7i[/shoplink] and Canon [shoplink 43814]EOS 77D[/shoplink] have started shipping.

Will there be a new EF-S lens?

This is rumored since a while but didn’t get any confirmation nor hints so far. Canon announced a new kit lens along with the Canon Rebel T7i and Canon EOS 77D so we do not expect new standard zooms for Canon APS-C DSLRs. However, a new fast prime is always possible. We keep you posted.

What are the specifications of the Rebel SL2?

Nothing leaked so far but we can make some assumptions without risking to be wrong. The Rebel SL2 will almost for sure have a 24MP sensor, likely the same AF system of the Canon Rebel T7i, most likely WiFi will also be on board. Do not expect 4K, but solid HD video instead. I wouldn’t expect a frame rate higher than 4-5 fps. Since the DIGIC 7 made it on the Canon Rebel T7i I guess we can expect it on the Rebel SL2.

What specifications do you expect in the SL2? Sound off in the comment section.

Stay tuned…

Off Brand: Zeiss Batis 135mm lens to be announced next week (Sony mount)?

zeiss batis
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Hints suggest Zeiss may announce a new Batis lens next week. Zeiss Batis lenses are for Sony cameras.

That’s what Zeiss is teasing on their Instagram account, a new Zeiss Batis portrait telelens. Please note: there is no mention of 135mm but I think this it will be.

The Instagram teasers are below.

Here is a guy claiming he is shooting the new Zeiss Batis lens.

Zeiss Batis lenses on Amazon.

[via Sony Alpha Rumors]