A new year started, it’s time to make the point about where Canon, Nikon, and Sony are and where they are going.
Tony & Chelsea Northrup have us backed up in their 28 minutes video, where they analyse the three companies, and what they may going to do in the immediate future.
Nikon D850 at a glance:
This appears to be a beast of a full-frame DSLR. Nikon announced the highly anticipated (and vastly leaked) D850, a feature-packed DSLR whch is supposed to compete with the Canon EOS 5D Mark IV but has anything to beat its competitors. The Nikon D850 will have a suggested retail price of $3,299.95, and will be available in September 2017.
Let’s hope Canon learns the lesson.
Pre-orders are open at Adorama and B&H Photo
Nikon press release:
MELVILLE, NY – Today, Nikon announced the new Nikon D850, a powerful full-frame DSLR camera that provides professional photographers and multimedia creators with an impressive combination of resolution and high-speed performance. The 45.7-megapixel D850 is Nikon’s first DSLR with an FX-format, back-side Illuminated (BSI) CMOS sensor for image quality that is nothing short of majestic, allowing professionals to create stunning, high resolution still images and full-frame 4K UHD video. Despite its monumental resolution, the D850 is capable of an astoundingly fast capture rate of up to 7 frames-per-second (fps) or 9-fps with the optional battery grip and EN-EL18a/b battery, while offering a range of new user-friendly features requested by Nikon shooters around the world.
Above: Nikon D850 first impressions by The Camera Store TV
The Nikon D850 is a serious tool that expertly enables every kind of photographer. Whether capturing for client work or personal projects, the camera delivers intense clarity and accurate skin tones for portraits, with the added benefit of low-light ability for weddings and events. It is versatile enough to be used for landscapes and fine art where broad dynamic range is critical, for sports that require a high frame rate and decisive AF, or for video creators who want 4K UHD flexibility. Whether in the studio or on-location, from the catwalk or the scenic overlook, to a wedding ceremony or night sky, the Nikon D850 is the tool that can capture it all, with astounding resolution and speed.
“The Nikon D850 is much more than a camera, rather it’s a statement that Nikon is continuing to listen to customer needs, to innovate for the next 100 years, and bring to market a full-frame DSLR that exceeds the expectations of the professionals that rely on this caliber of camera to make a living,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc.
“I have had the pleasure of putting this camera through its paces, and there is nothing like it. The Nikon D850 introduces a whole new generation of photographers to medium format quality; the resolution is out of this world, and the tonality and range are at a level I never thought possible from a DSLR,” said Nikon Ambassador and award-winning wedding photographer Jerry Ghionis.
The Ultimate Combination of Resolution and Speed
The Nikon D850 is the new benchmark in DSLR image quality, with an unprecedented combination of resolution, dynamic range, ISO and processing power. The 45.7-megapixel CMOS sensor approaches medium format-level resolution and forgoes an optical low pass filter (OLPF) to harness the maximum sharpness of NIKKOR lenses, with fantastic fidelity, tonality and clarity. This is also Nikon’s first DSLR to incorporate a BSI CMOS sensor, which captures light more efficiently, resulting in a wider dynamic range and low-noise image capture. Beyond the immense resolution, the Nikon D850 offers photographers superior performance:
High-Speed Capture: The D850 is capable of shooting up to 7 fps at full resolution, with full AF/AE or 9 fps at full resolution with the addition of an optional battery grip (MB-D18) and EN-EL18a/b battery (Buffer approximately 51 frames of 14-bit lossless RAW capture / 170 frames of 12-bit lossless).
Wide ISO Range: The D850 offers a wide ISO range from 64-25,600 (Expandable down to ISO 32, up to 102,400).
Flagship Focus System: The D850 uses the Nikon D5’s 153-point, Multi-Cam 20K AF system, which features 99 cross type sensors, 15 of which are sensitive to f/8.
EXPEED 5: Behind every great sensor is a great image-processing engine. EXPEED 5 is Nikon’s most powerful engine yet, allowing for fast data readout and swift image processing, improved low light performance, high speed shooting, full-frame 4K UHD video capture and greater power efficiency for longer battery life.
Innovation Built for the Needs of Professional Creators
In addition to its phenomenal performance, the Nikon D850 hosts a range of innovative and thoughtful new features that enhance workflow, and will leave every photographer or content creator wondering how they ever lived without them:
Tilting LCD Touchscreen: The 3.2-in., high resolution (2359k-dot) LCD monitor offers Nikon’s most extensive touch functionality ever.
Silent Shooter: The D850 offers the ability to operate with an electronic shutter in Live View. When in this mode, users can shoot in complete silence, which is ideal for weddings, ceremonies and events where the shutter sound is discouraged. The electronic shutter operates at up to 6 fps (AF/AE locked) at full resolution, while an additional mode enables 8.6-megapixel capture in DX image area mode at up to 30 fps.
Radio Flash Control: Like the D5 and D500, the D850 also supports Radio-controlled Advanced Wireless Lighting with the optional SB-5000 Speedlight and WR-A10 and WR-R10 accessories.
RAW Processing Power: Users can choose from 3 sizes of RAW files to enhance workflow, including Large (45.4-MP), Medium (25.6-MP) and Small (11.4-MP). Additionally, the D850 lets users batch process RAW files in camera, saving time in post-production.
Phenomenal Battery Performance: Shoot all day and well into the night with up to 1,840 shots at full resolution or approximately 70 minutes of video on a single charge. Users who opt for the additional control and handling benefits of the optional battery grip can expect up to 5140 shots (CIPA standard).
Focus Stacking: Ideal for macro, product and landscape photographers, the Focus Shift Photography feature of the D850 is high resolution meets high magnification. This feature lets the user automatically shoot up to 300 shots at adjustable focus step intervals to infinity which can be easily assembled into a focus-stacked image using third party software.
Negative/Positive Scanning: With the optional ES-2 Film Digitizing Adapter and compatible Micro-NIKKOR lens, the camera enables super high-resolution digitizing of 35mm slides or negatives and converts them in-camera to positives
Durable Construction: Ready for any field assignment or production environment, the rugged and weather-sealed magnesium alloy body lets users work with confidence in a wide range of tough environments.
Square shooter: Photographers can choose from five formats, including FX-format, 1.2x, DX, 5:4, or 1:1 square with viewfinder shading for easy composition.
Built-in Wi-Fi1 & Bluetooth2 Connectivity: Users can seamlessly send images to their compatible smart devices through an always-on Bluetooth Low Energy (BLE) connection or through Wi-Fi. Nikon SnapBridge3 also gives the ability for remote capture and preview.
Nikon’s Widest and Brightest Optical viewfinder: The 0.75x viewfinder magnification is the highest ever for a Nikon DSLR, and offers a wide and bright view of the frame to easily track and compose subjects.
Dual Card Slots: The D850 features dual memory card slots — XQD for high-speed capture and transfer, as well as readily available SD media.
Illuminated Buttons: Buttons that light up at the turn of a dial increase visibility and allow easy shooting at night or in low-light scenarios.
Multimedia Production Ready
Multimedia content creators and filmmakers alike will appreciate a wide range of considerate, industry-leading new features that can help to elevate any production:
Full-frame 4K UHD at 24/30 fps: The D850’s FX BSI CMOS sensor allows 4K UHD output at a full-frame width at 16:9, to increase lensing options and provide a true field of view.
Slow Motion: Creators can also capture Full HD 1080p at up to 120 fps (4x or 5x) for dramatic slow-motion video capture.
Focus Peaking: When shooting Full HD or in Live View for stills, focus peaking can be enabled which highlights in-focus subjects in the frame to ensure sharpness.
8K / 4K Time-lapse: Users can create 4K UHD time-lapse videos easily in-camera, or can use the built in intervalometer to capture images for an ultra-high resolution 8K time lapse that can be assembled in post for those who want the ultimate in video quality.
Zebra stripes: The D850’s highlight display mode uses zebra patterns to quickly spot overblown highlights. What’s more, the zebra patterns come in two varieties, selectable according to the patterns and textures of the subjects.
HDMI output: Using HDMI, users can record uncompressed, broadcast quality 4:2:2 8-bit 4K UHD footage, directly to an external digital recorder while simultaneously recording to a card.
Audio Control: The D850 features an onboard stereo microphone, as well as inputs for headphones and microphone. The camera also features a new audio attenuator to regulate sound levels.
THE FX-Format advantage
The amazing performance and image quality of the Nikon D850 is best coupled with the wide variety of NIKKOR lenses, heralded for their unmatched image quality, color reproduction and optical characteristics. For maximum fidelity, Nikon’s Gold Ring Series of lenses provide the highest caliber of optical performance needed for such immense resolution applications.
While we still know very little about the Canon EOS 6D Mark II, beside some unsubstantiated claims about the annnouncement (Summer, they say), we have some specifications (pretty reliable, I guess) about the upcoming full-frame Nikon D820.
Concerning the EOS 6D Mark II. Please note that we got rumors suggesting Canon may not release an EOS 6D Mark II but a full-frame mirrorless camera instead.
Canada based photographer, reviewer and RAW fan Jared Polin, aka FroKnowsPhoto, asks which one is the better choice between the Canon EOS 80D and Nikon D7500.
Even though the Canon EOS 80D is a year old how does it stack up next to the NEW Nikon D7500. This video is to help you decide based on the specs and what I know about these cameras, which one might be right for you.
Sony’s conquer of the photographic industry made another step forward. Sony is now second ranked in USA when it comes to full-frame DSLRs, they surpassed Nikon. Canon is stil the first manufacturer for full-frame DSLRs in the USA.
Sony press text:
[via Sony Alpha Rumors]SAN DIEGO, April 14, 2017 /PRNewswire/ — Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. 1
Sony’s interchangeable lens cameras and lenses have seen record sales in 2017, in particular within the U.S. full-frame camera market, where they have experienced double-digit growth (+23%) 2 compared to the same period last year. The popularity of key models including α7RII and α7SII has been paramount to this success.
Additionally, Sony’s rapid growth has helped to drive growth of the overall full-frame interchangeable lens camera market compared to the same period last year. Without Sony’s contributions, the full-frame market would be facing a slight decline. 3
“Our commitment to the industry is stronger than ever,” said Neal Manowitz, VP of Digital Imaging at Sony North America. “We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”
A variety of exclusive stories and exciting content shot Sony α products can be found at www.alphauniverse.com , Sony’s community site built to educate, inspire and showcase all fans and customers of the Sony α brand.
Notes to Editors
1The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan- Feb 2017
2The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 20173The NPD Group / Retail Tracking Service, U.S., Detachable Lens Camera, Full Frame, Based on Dollars, Jan/Feb 2016- Jan/Feb 2017
Nikon announced the Nikon D7500 (pre-order), the company’s new mid-range offer for enthusiasts and semi-pros. In my understanding the D7500 will compete with Canon’s excellent EOS 80D. However, the Nikon D7500 does 4K video and has an impressing max ISO of 1.6M (it’s an APS-C sensor, after all).
Nikon press release:
The New Nikon D7500: Superior Performance That Drives The Desire To Create
Exceptional Speed, Precision and Low-Light Ability Has Never Been as Attainable; The New D7500 Uses the Same Powerful Imaging Sensor and Includes Many Features from Nikon’s DX-Format D500 Flagship
MELVILLE, NY – Enthusiasts are a distinct type of photographer, who go to great lengths in the relentless pursuit of the perfect capture. It is for this user that Nikon Inc. announced the D7500 today, an advanced-level DX-format DSLR that provides a robust yet lightweight camera with powerful performance and premium features. Using the same 20.9-megapixel image sensor, processor and wide ISO range as the D500, Nikon’s flagship DX-format DSLR, the D7500 incorporates an exceptional combination of stunning image quality, impressive speed, astounding low-light ability and 4K UHD video capture, yet remains within reach for a diverse array of image makers and creators.
“The Nikon D7500 was engineered to be as versatile as the photographer using it, and excels whether shooting fast-action sports, stunning low-light landscapes, distant wildlife, glamorous portraits or multimedia content,” said Kosuke Kawaura, Director of Marketing and Planning, Nikon Inc. “This is a camera for the photographers who are serious about their passion, infatuated with the next frame and above all else, want speed, small size and an excellent value.”
Balance Image Quality and Low-Light Performance
The new D7500 features Nikon’s latest 20.9-megapixel DX-format imaging sensor and EXPEED 5 processing engine, the same high-performance heart of the Nikon D500. Designed to excel in a wide array of shooting conditions, the D7500 eliminates the optical low-pass filter (OLPF) for maximum sharpness and clarity, with the class-leading dynamic range flexibility that is a hallmark of Nikon DSLRs. The compact DX-format form factor also gives photographers extended focal length reach that is an advantage for sports and wildlife photography, especially when coupled with the vast selection of available NIKKOR lenses.
Whether shooting a landscape at dawn or sports under indoor lights, the D7500 affords the latitude of low-light capability to consistently nail the shot, time and time again. Even in the most challenging light, users can capture images with minimal noise, thanks to a native ISO range that spans from 100-51,200, and an expanded ISO range up to an astonishing 1.64 million equivalent. Those same stellar image quality and low noise virtues also apply to those shooting video, whether it’s a 4K UHD production or a mesmerizing astro time-lapse of the night sky.
Focus with Precision, Capture with Confidence
Multimedia Capabilities for Creators
The Nikon D7500 adds in a diverse array of advanced features for multimedia content creators, including 4K UHD (3840 × 2160/30p) video capture and the ability to produce awe-inspiring 4K UHD time-lapse movies in-camera. Video files can be stored as either MOV files or as MP4 files, for greater flexibility and easier playback on a wide range of devices. Like the D500, the D7500 offers 3-axis built-in e-VR image stabilization when shooting 1080p Full HD video, and can be easily focused using the rear touchscreen function.
For the advanced videographer, the D7500 offers simultaneous 4K UHD output to card and uncompressed via HDMI, as well as a headphone and microphone jack for pro-level audio recording and monitoring. To allow for smooth exposure adjustments, the camera also supports power aperture for smooth and step-less depth-of-field transitions while users can also keep highlights in-check using visible zebra stripes in live-view mode.
Price and Availability
The Nikon D7500 will be available in Summer 2017 for a suggested retail price (SRP)* of $1,249.95 for the body only configuration, or with a AF-S DX NIKKOR 18-140mm f/3.5-5.6G ED VR lens for $1,749.95 SRP*. For more information on the Nikon D7500 as well as the latest Nikon products, please visit www.nikonusa.com.
Nikon 100th Year Anniversary
Since the company was established in 1917, Nikon has cultivated its status as a pioneer of optical technologies around the world. Guided by a corporate philosophy of “Trustworthiness and Creativity,” Nikon provides a wide range of products and services globally by harnessing advanced opto-electronics and precision technologies. Nikon is proud to celebrate its 100th anniversary in 2017.
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