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The “R” In Canon EOS R Stays For “Reimagine”, APS-C Model Not Possible, Canon Exec

The “R” In Canon EOS R Stays For “Reimagine”, APS-C Model Not Possible, Canon Exec

DC Watch interviewed Mr. Tsuyoshi Togura, Executive Officer, Canon Inc. Image Communication Division Headquarters.

Its seems the “R” in “Canon EOS R” doesn’t stay for “Revolution”, as was suggested during the Hawaii announcement. It means “Reimagine” followed by “Optical excellence”. At least this is what Mr. Tsuyoshi Togura said in the interview when asked about the “R”. I don’t think the machine translation can get it that wrong.

Machine translated excerpt from the interview:

[when asked about the meaning of “R” in EOS R]

Mr. Tsuyoshi Togura: The development concept word for this new system is “Reimagine optical excellence.” The letter “R” took the first letter of its first word “Reimagine”. However, in the development stage, various words such as “Revert”, “Reborn”, etc. with “R” flickered with the meaning of “redefining” EOS again “to reactivate”. As a result, we have developed the concept of “Reimagine optical excellence.” And decided to use “R” for both product name and system name. I felt that I could put down the feelings of the development team well.

About the advantages of the new RF mount, Mr. Tsuyoshi Togura says that the RF 28-70 mm F/2L and RF 50mm F/1.2L lenses would have been difficult to make for the EF mount because of the resulting size and weight. The RF 28-70 mm F/2L and especially the RF 50mm F/1.2L are the lenses to showcase the capabilities of the system. Mr Togura compares the latter to the Canon EF 50mm f/1.0, which had a comparable role for the EF mount when it was introduced.

And how do the EOS M and the EOS R relate to each other? From the answer we understand that the EOS M system has its own role on Canon’s agenda, and that the EOS R can not be adapted to APS-C format:

Since EOS R is a full-size system, it can not be downsized to EOS M size. EOS M has a role / existence value as an APS-C system.

Here again we think not much could have been get lost in (machine) translation. EOS M system is Canon’s APS-C mirrorless system, EOS R is the full frame system. No intersection, no EOS R with APS-C sensor, as some rumors suggested.

Read the interview here.

Another interview, a very interesting one, is here.


The Canon EOS R and RF lenses are in stock and ready to ship

Please use the links below to put your order (international shipping available).

Order the Canon EOS R in the USA: B&H Photo | Adorama | Canon USA | Amazon

Order the Canon RF mount lenses in the USA: B&H Photo | Adorama | Canon USA | Amazon

Availability should be given also at major retailers in Europe and around the world (you have to check for your country). Please use the links below.

Canon EOS R world-wide order links:

Australia: Amazon, Adorama, B&H Photo, Digitalrev, eBay Australia, Alibaba
Canada: Amazon Canada, DigitalRev, Adorama, B&H Photo, eBay Canada, Canon Canada, KEH Camera
France: Amazon FR, DigitalRev, eBay FR, Canon France
Germany/Austria/Switzerland: Amazon DE, DigitalRev, eBay DE, Wex Photo Video, Canon Deutschland
Italy: Amazon IT, DigitalRev, eBay IT, Canon Italia
United Kingdom/Ireland: Amazon UK, Park Cameras, Wex Photo Video, DigitalRev, eBay.uk, Canon UK
USA: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA

Canon RF mount lenses world-wide order links:

Australia: Amazon, Adorama, B&H Photo, Digitalrev, eBay Australia, Alibaba
Canada: Amazon Canada, DigitalRev, Adorama, B&H Photo, eBay Canada, Canon Canada, KEH Camera
France: Amazon FR, DigitalRev, eBay FR, Canon France
Germany/Austria/Switzerland: Amazon DE, DigitalRev, eBay DE, Wex Photo Video, Canon Deutschland
Italy: Amazon IT, DigitalRev, eBay IT, Canon Italia
United Kingdom/Ireland: Amazon UK, Park Cameras, Wex Photo Video, DigitalRev, eBay.uk, Canon UK
USA: Amazon, B&H Photo, Digitalrev, eBay, Adorama, KEH Camera, Canon USA

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