Well that’s something! Associated Press (AP) announced they will “equip all visual journalists globally with Sony imaging products“.
This is something because AP has historically been a Canon and Nikon stronghold. If AP embraced this change it means (at least to me) that they got a good deal by choosing to use Sony gear. More about the AP move can be read here.
AP to equip all visual journalists globally with Sony imaging products
Sony Electronics Inc., a global leader in imaging, and The Associated Press, the trusted global news organization, announced today a new collaboration that will make Sony the exclusive imaging products and support provider for AP news photographers and video journalists around the world.
With journalists in nearly 250 locations in 100 countries, AP provides factual, compelling journalism in all formats, including 3,000 photos and 200 videos each day. The news agency has a distinguished history of powerful visual journalism, winning the 2020 Pulitzer Prize for Feature Photography — AP’s 54th Pulitzer and 32nd for photography — and garnering recognition from the Royal Television Society for excellence in video.
A wide variety of Sony’s imaging solutions products will begin delivery immediately, including the full-frame mirrorless Alpha™ cameras, 4K XDCAM video cameras and an assortment of Sony’s 57 E-mount lenses including G Master™ models.
“We are extremely honored to announce this collaboration with The Associated Press, an organization with an incredible history in journalism that continues to raise the bar for global news reporting and delivery,” said Neal Manowitz, deputy president for Imaging Products and Solutions Americas at Sony Electronics. “The Associated Press is a universally trusted brand for news information in the world. We are honored to equip AP’s journalists with our technology and support, giving them the opportunity to capture, transmit and deliver imagery in ways they never could before.”
“Sony’s history of innovation aligns well with AP’s, and with our vision for the future of visual journalism,” said Derl McCrudden, AP deputy managing editor for visual and digital journalism. “AP is committed to providing the best imagery to our member news organizations and customers across the globe. Adopting Sony’s cutting-edge equipment and technology allows us to do that, by enabling our photographers and video journalists to be faster and more flexible, ultimately creating better visual journalism.”
When the transition to Sony is complete, AP’s video journalists and photographers will for the first time be equipped with the same brand of cameras, allowing for seamless collaboration among the news agency’s journalists as they tell the world’s stories in whatever medium is right for the moment.
AP visual journalists will be able to share Sony’s cameras and lenses, as well as the images they capture, to produce a news report unhindered by technical limitations.
“The new mirrorless technology in Sony’s cameras allows for a completely silent operation, meaning our photojournalists can work in environments without interrupting the scene around them,” said AP Director of Photography J. David Ake. “This is a huge leap forward in photojournalism.”
In addition to delivery of product, AP and Sony will work together to improve workflow and efficiency of field operations, including testing of 5G capabilities. Sony offers 5G through its Xperia™ product line, which uses technology from its cameras, professional monitors, and audio devices.
The Canon EOS R5 is definitely an exciting camera. For a YouTuber it must be so exciting that he compares the R5 to the yet-to-be released Sony a7S III.
Max Yuryev takes the rumored specifications for the Sony a7S III (from well informed site Sony Alpha Rumors) and does a tentative comparison with the EOS R5. I’m not even sure the EOS R5 and a7S III are similar cameras with similar purposes.
More Canon EOS R5 hands-on and first impression videos are listed here. All Canon EOS R5 coverage is listed here.
If you are curious to see a Sony A7r IV vs Canon EOS R5 side by side comparison we got you covered.
The Sony A7r IV vs Canon EOS R5 size comparison below comes courtesy of Apotelyt. The exhaustive side by side features comparison, which you can see by clicking either the image on top or this link, is provided by B&H Photo.
Guess the video below will not make happy a lot of Canon fans. It’s about rolling shutter artifacts on the Canon EOS-1D X Mark III, and the lack of them on the Sony a9 II.
The video below, by liu yang, shows some rather bad rolling shutter artifacts at various settings on the EOS-1D X Mark III. No artifacts can be spotted on the Sony a9 II. Both are sports cameras, and that’s all I want to say.
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