Industry News: Nikon Says Upcoming Nikon D6 Flagship Is “its most advanced DSLR”

Nikon D6
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Nikon announced the development of the Nikon D6, the company’s next DSLR flagship. Nikon claims the Nikon D6 is “its most advanced DSLR to date”.

The Nikon D6 will be the direct competitor of the upcoming Canon EOS-1D X Mark III. Both cameras are expected to be released 2020 before the Summer Olympics. How will Canon react to Nikon’s “most advanced DSLR”?

Nikon press release:

Nikon is Developing the D6 Digital SLR Camera and the AF-S NIKKOR 120-300mm F/2.8E FL ED SR VR Telephoto Lens

MELVILLE, NY – Nikon Inc. is pleased to announce the development of the Nikon D6 professional DSLR camera and the AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR telephoto zoom lens.

Nikon released the D1 digital SLR camera in 1999, making 2019 the 20th anniversary of the single-digit D series. Thanks to the imaging know-how cultivated over Nikon’s long history in camera development, Nikon’s professional DSLR cameras have continued to evolve by introducing some of the industry’s most advanced technologies and responding to the strict demands of professional photographers with the ultimate in performance and reliability, even in the most severe conditions. With the D6, Nikon is currently developing its most advanced DSLR to date.

This year also marks the 60th anniversary of the Nikon F mount. The new AF-S NIKKOR 120-300mm f/2.8E FL ED SR VR F mount lens that Nikon is developing will provide professional photographers in fields such as sports photography with even greater support.

Nikon is striving to expand possibilities for imaging expression and leading the way in imaging culture with both DSLR and mirrorless camera systems, as well as a rich lineup of NIKKOR lenses.

Details including release dates, pricing and specifications for these products will be announced at a later date. For more information on the latest Nikon products, please visit www.nikonusa.com.

Bold Statement: Canon, Nikon and Panasonic Mirrorless Systems Are Flops (Northrup)

Mirrorless
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Tony & Chelsea Northrup posted a 28 minutes video with a pretty bold statement: Canon’s and Nikon’s and Panasonic’s mirrorless systems are dead end, flops, failures.

According to Northrups, Sony E-mount and Fuji X-mount are the most “future proof” mounts. The statements are based on Amazon US data and a lot of more or less educated guessing.

Northrup’s predictions give Canon and Nikon respectively 28.8% and 12.4% market share in the full frame mirrorless market and 12.8% for both Canon and Nikon in 2022.

There are a lot of questionable affirmations in the video below. Please comment in a polite way (if you want to comment).

BCN Trends Show Sony Losing Market in Japan, Canon Steady, Nikon Gaining

Sony
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BCN data for the full frame mirrorless market in Japan (April 2019) shows how Sony is slowly losing market shares in favour Nikon while Canon remains steady.

The five top ranking cameras are:

  1. Sony a7III
  2. Canon EOS RP
  3. Canon EOS R
  4. Nikon Z 6
  5. Sony a7II

Guess Sony will lose even more market shares in the next months. Besides Canon and Nikon’s offerings there is also stiff competition coming from the L-Mount front.

sony

In Japan the Sony a7 III Outsells All Competitors Put Together

Sony A7 Iii
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Latest BCN retail data shows an interesting picture of the full frame mirrorless market in Japan.

If you have a look at the image on top, you’ll see that the Canon EOS RP had a very good start when it was launched, and then started to sell less. The graph also shows that in Japan the Sony a7 III sells better than all its competitor put together. In other words, in April 2019 there were more Sony a7 III sold than the sum of sold Canon EOS R, Canon EOS RP and Nikon Z6 cameras.

Still, professional photographers and news photographer prefer Canon and Nikon cameras. Apparently, even Leica doesn’t mind using pictures shot with a Nikon.

Nikon Believes Mirrorless Will Catch Up With DSLRs But The Issue Is EVF Lag

Nikon Z 6
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In an interview with DPReview, Nikon execs share their thoughts about the company’s Z 6 and Z 7 cameras and about the state of the mirrorless nation.

As far as I know Nikon is the first company clearly and directly addressing the fact that EVFs (Electronic View Finder) still suck compared to an optical viewfinder.

From the interview (emphasis mine):

Question: How do you think the market for full frame mirrorless will evolve?

Answer: In terms of hardware, it is likely that mirrorless will catch up with DSLR. But one thing that is a challenge is the time lag of electronic viewfinders. Even though we have a great mirrorless [solution], we cannot beat the optical viewfinder.

For really high-level professional photographers at sports events and so on, I believe that the DSLR will survive. I think there will be a synergy between DSLR and mirrorless, so we can expand the market moving forward.

[…] we’re really trying to be the best and provide the ultimate performance of the viewfinder. The view through the viewfinder should be as natural as possible. To achieve that goal we did two things – we focused on the optics, and also on image processing.

Read the interview at DPReview…

Nikon Z mirrorless system:

America: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA
Europe & UK: Amazon DE, Amazon UK, Amazon IT, Canon IT, WEX Photographic, Canon FR, Canon UK, Canon DE