Sony Electronics Introduces Alpha 7C Camera and Zoom Lens, the World’s Smallest and Lightest(i) Full-frame Camera System
Sony Electronics – 09/15/2020
SAN DIEGO, Sept. 14, 2020 — Today, Sony Electronics Inc. announced several additions to an already impressive imaging lineup — the Alpha 7C full-frame camera (model ILCE-7C), the FE 28-60mm F4-5.6 (model SEL2860) zoom lens and HVL-F28RM flash.
The Alpha 7C is the world’s smallest and lightestii full-frame body with uncompromising performance, featuring advanced AF (autofocus), high-resolution 4K videoiii capabilities and more. When paired with the world’s smallest and lightestiv FE 28-60mm F4-5.6 standard zoom lens, this versatile combination delivers an experience unlike any other, maximizing portability and versatility without sacrificing any of the power of full-frame imaging. The HVL-F28RM flash allows users to broaden their photo expressions with outstanding compactness, and an intelligent light intensity control linked to camera face detectionv.
“We are committed to creating the best tools possible, based on the needs of our customers,” said Neal Manowitz, deputy president of Imaging Products and Solutions Americas, Sony Electronics. “The new Alpha 7C camera and FE 28-60mm F4-5.6 zoom lens pack many of our most advanced imaging technologies in a brand new design that is the smallest and lightest full-frame camera and lens system in the world. This opens up a new world of possibilities for creators, giving them the uncompromised power of a full-frame system in the palm of their hand.”
New Alpha 7C: Uncompromised Full-frame Performance in a Compact Design The new Alpha 7C combines Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions in a stunningly light and compact design. The new camera features a 24.2MP (approx. effective) 35mm full-frame back-illuminated Exmor R™ CMOS sensor and BIONZ X™ image processing engine, offering high sensitivity, outstanding resolution, 15-stopvi wide dynamic range and high-speed image data processing.
Measuring only 4.9 inches x 2.8 inches x 2.2 inches (124.0mm x 71.1mm x 59.7mm) and weighing just 18oz (509g)vii, the Alpha 7C is similar in size and weight to an APS-C cameraviii, with only 1 percent more weight than the Alpha 6600. The Alpha 7C achieves the world’s smallest and lightest compact bodyii through upgraded 5-axis in-body stabilization and shutter units, and the utilization of magnesium alloy monocoque construction, often used in the bodies of cars and aircraft. Even in this compact body, the Alpha 7C features a 5-stepix stabilization effect that allows for shooting snaps without a tripod. Moreover, despite the compact body, the high-capacity NP-FZ100 battery provides enough power for long shooting durations and to capture up to an industry-leadingx 740 imagesxi when using the LCD monitor, or 680 imagesxi when using the viewfinder.
It was just a matter of time before some Canon executive would speak out about the Canon EOS R5 and EOS R6 overheating drama.
It’s Johnnie Behiri of CineD to interview Mr. Katsuyuki Nagai, Product Management Director of Image Communication Business at Canon Europe. Here are some excerpts from the interview.
Johnnie – CineD: The Canon EOS R5 is already shipping and there is no doubt that the camera is a technical marvel. What led Canon to introduce this product and don’t you think that introducing such an 8K mirrorless camera is a bit too early?
Katsuyuki Nagai-san – Canon: Someone has to be first, right?
[…]
Johnnie – CineD: Both cameras suffered from overheating issues in video recording and more than that, long recovery times. By introducing the latest firmware update, it seems as if Canon is trying to overcome some of those issues by allowing longer recording and shorter recovery waiting times (until the camera can film again). What exactly is causing those cameras to overheat and what’s the new FW doing in order to help here?
Katsuyuki Nagai-san – Canon: I think we should look at the fundamentals of the whole topic to give a better perspective. The cameras feature cutting edge features squeezed into compact bodies designed to offer weather resistance.
This is where we come to the first of the two governing factors that affect the cameras when it comes to overheating. Holding a very warm object for an extended period has the potential to result in what is known as low temperature burns. Secondary is to protect the internal components of the camera from the overheating. We limit how hot the external body of the camera can get to protect users, which is one of the causes of overheat shutdown. Some heat management must also be applied to ensure the camera continues to operate.
This time the firmware update appears to be more for the Canon EOS R6 than for the EOS R5, since it tackles with heat production on the R6. The R5 already had a firmware update coping with this.
Canon EOS R6 firmware 1.1.1 (download) incorporates the following fixes and enhancements:
A messaging is displayed when [HDMI display: Camera+External monitor] and [Overheat control: on] settings are both enabled.
When the RF100-500mm F4.5-7.1 L IS USM is attached, an image stabilization effect of approximately six stops* is achieved through collaborative control with the in-lens image stabilization. *Focal length 500mm, Based on CIPA(Camera & Imaging Products Association) standards.
Fixes a phenomenon in which the IS capabilities may be degraded when performing continuous shooting in cases where the RF100-500mm F4.5-7.1 L IS USM lens is attached to the EOS R6 running firmware version 1.1.0.
When using certain RF lenses for movie shooting, the in-lens image stabilization mechanism has been improved.
Fixes a phenomenon in which the “Slow Synchro” setting screen is not accurately displayed, when the language is set to English.
Fixes a typo displayed on the communication setting screen, when the language is set to Korean.
Connectivity during FTP transmission has been improved.
Temperature detection and shooting time control in video shooting have been improved. In addition, the total shooting time when the short-time recording and power-on/off are performed repeatedly at room temperature is improved.
The phenomenon in which the movie recording time available is not correctly displayed when the Date/Time/Zone is not set has been corrected.
Canon EOS R5 firmware 1.1.1 (download) incorporates the following fix and enhancement:
When the RF100-500mm F4.5-7.1 L IS USM lens is attached, an image stabilization effect of approximately six stops* is achieved through collaborative control with the in-lens image stabilization. *Focal length 500mm, Based on CIPA(Camera & Imaging Products Association) standards.
Fixes a phenomenon in which the IS capabilities may be degraded when performing continuous shooting in cases where the RF100-500mm F4.5-7.1 L IS USM lens is attached to the EOS R5 running firmware version 1.1.0.
Canon is set to announce a new Cinema camera at Canon Vision, the company reveals via press release.
The virtual trade show platform Canon Vision, launching 24th September, will be the set for the announcement of a new Cinema camera. This could be one of rumored Cinema cameras with RF mount. However, along with the press release came the image on top. Likely a teaser.
Canon press release:
New Canon cinema camera to be announced on Canon Vision – its virtual trade show platform launching 24th September.
Canon today announces it will reveal details of a new cinema camera on Canon Vision – a platform launching at 14:00 CEST on Thursday 24th September 2020, which reproduces the trade show environment virtually.
Ideal for broadcasters, cinematographers, independent filmmakers, videographers and more, visitors to Canon Vision will be able to learn more about the camera and explore Canon’s full range of Pro AV products and solutions. They will also gain insight into the technology from its team of product specialists and industry-leading professionals and have the opportunity to watch short film screenings.
Across the 24th and 25th September, the Canon Vision programme of events includes six live sessions with imaging professionals to discuss everything from the current industry challenges and video journalism trends to the world of post-production and future of Nollywood. The following industry professionals will come together on Canon Vision and be on hand to answer questions from visitors to the platform:
Thursday 24 September
15:00 CEST
Elisa Iannacone: What a camera means to me for journalism
Elisa shares her experiences of Canon’s new cinema camera and the XA55, and how they support her as an on-the-go solo shooter.
17:00 CEST
Jolade Olusanya: The first production with Canon’s new cinema camera
Jolade takes us behind the scenes, shooting with Canon’s new cinema camera in the mini-documentary “Give this heart a pen”.
Friday 25 September
10:00 CEST
Juan Luis Cabellos: How full frame influences cinematography
Juan explains the benefits of full frame technology in the EOS C500 Mark II and how it works in harmony with Canon’s Sumire Prime lenses.
12:00 CEST
Ollie Kenchington: How the EOS C300 Mark III positively impacts workflow
Ollie speaks about how his production workflow has been enhanced, thanks to the EOS C300 Mark III.
14:00 CEST
Simeon Quarrie: How the new tech supports low budget production
Simeon dissects how the tech in Canon’s new cinema camera and EOS R5 allows him to capture the shot, whatever the scenario.
16:00 CEST
Daniel Ehimen: Nollywood: The trend and future
Daniel shares his experience of using cameras from the Canon Cinema EOS range as storytelling tools in the Nollywood film industry.
With a rather unprecedented move in the industry, Canon Australia decided to close their online shop to support local retailers. The aim is to help small business to go on during the global pandemic and the consequent economic turmoils. Kudos Canon!
This notice is to inform you that Canon Australia will be ceasing the operation of its direct to consumer marketplace – Canon Store – for the foreseeable future, effective from 30 September 2020.
The Canon Store was launched in 2011 as an ecommerce platform designed to expand online shopping options for local consumers. Fast forward to 2020, the unprecedented challenges currently facing the Australian market has seen Canon Australia re-examine the best way to help consumers access our products, services and support. As a result, we are proudly streamlining our efforts in supporting local retailers to drive competition in the local market and bring you the best value product offers, promotions, services and experiences possible.
Key dates to note: • Last orders: The Canon Store will stop taking product orders on 30 September 2020. • Gift cards and vouchers: Active Canon Store gift cards and vouchers can be applied to purchases and used in conjunction with eligible offers on the Canon Store until 30 September 2020. Please contact Canon Australia via [email protected] to discuss how you can redeem any non-expired gift cards or vouchers beyond this date. • Promotional codes: Canon Store promotional code and discount offers are valid until 30 September 2020. Please contact Canon Australia via [email protected] if you have questions about a current promo-code that may be affected. Canon Store codes will not be transferable to other retailers or offers. • Products on backorder: Canon Store will no longer accept payment for products on backorder and will no longer add consumers to waitlists for out of stock product. Product purchases on backorder will continue to be filled for stock scheduled to arrive before 30 September 2020. Canon will directly contact consumers with orders scheduled to arrive after this date to arrange a refund or support via a local retailer.
Purchases made on the Canon Store prior to 30 September 2020 will still receive free shipping and will be covered by the Canon 14 Day Peace of Mind return policy. Canon Australia’s unique 5-year local warranty for Mirrorless, DSLR, Digital Video Camera & Lens products is unaffected by the Canon Store closure and will continue to be supported for purchases made at authorised Canon sellers.
If you have any questions, please contact us via [email protected]. Or visit our Frequently Asked Questions page here.
Moving forward, Canon will continue to work with local retailers to bring hands-on product experiences and promotions to consumers. To stay up to date with the latest product offers, experiences and news, we encourage you to follow Canon Australia on Facebook, Instagram, and YouTube.
We’d like to take this opportunity to thank you for your support over the years. We look forward to bringing you the best of our innovative products, services and imaging solutions in new ways and trust that you will benefit from our strengthened arrangement with local retailers.
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