Enthusiast-grade EOS M4 and new EF-M lenses coming, says Canon’s Masaya Maeda (8K, 4K, 120MP & 250MP sensors, new EF-S lenses, high-end inkjet printers coming soon, and much more)


Imaging Resource posted a long and revealing interview with Mr. Masaya Maeda, Senior Managing Director and Chief Executive of Canon Inc’s Image Communication Products Operations. The interview was taken at Canon Expo 2015 in NYC.

One of the things you can read in the interview is that Canon will soon release a new line of high-end inkjet printers. According to Mr. Maeda, this may happen very soon. There is also talk about Canon’s strategy in the lens department. All the new lenses released in the last 5 years have been engineered with the EOS 5Ds and EOS 5Ds R in mind. Mr. Maeda talks about 8K and 4K, the 120MP and 250MP sensors, reveals that new EF-S lenses will be announced.

Obviously, there is a question about Canon’s plans with mirrorless technology.

Q: […[ What is Canon’s strategy relative to mirrorless, and are you in any danger of being left behind in that market? Many competitors have not just a range of bodies, but a very large collection of lenses for them, as well.

Masaya Maeda: As I mentioned before when I talked about lenses, for all of the products, we are working from the top of the pyramid. Going forward […] we will put more effort into mirrorless, and also, naturally, we will continue to expand the EF-M lens group. In the very near future, I think that Canon will come out with a mirrorless camera that you would really like.

Masaya Maeda: I promise.

Sounds a bit like a deja vu to me (thanks lw). Another interesting question regards Canon’s Dual Pixel CMOS AF technology.

Q: […] Dual Pixel CMOS AF has had a huge impact on autofocus performance, especially for video. We understand that it’s also a very expensive technology to manufacture. Can the cost come down as you gain more experience in manufacturing, or will it always cost quite a bit more than conventional sensors? And is there a chance we would eventually see it in Rebel-class cameras? Dual Pixel would especially benefit EOS M, where you don’t have the separate phase-detect system; is cost the overriding reason we haven’t seen it there?

Masaya Maeda: You are exactly right here. In the future, I would really want to introduce the Dual Pixel CMOS AF on projects in the Rebel-class cameras. We’re working on that.

An EOS M4 camera with Dual Pixel AF on board would make a huge difference. There is a lot more in the interview with Mr. Masaya Maeda.

Canon EOS M3: B&H Photo, Adorama, Amazon USA, Amazon Canada, Canon Canada, Canon USA

Our Canon EOS M3 review: a powerhouse with shortcomings


The Canon EOS M3 is the company’s third mirrorless camera. And it is Canon’s first serious mirrorless camera, with many features and functions that will appeal to the enthusiasts. So, how does the EOS M3 perform and is it right for you?

It seems Canon listened to their customers while developing the EOS M3. Unlike the original EOS M, the M3 gained additional controls, a large grip, and has a 3-inch touchscreen that tilts up (180 degrees) and down (45 degrees). The EOS M3 features a new 24MP APS-C sensor, 49-points Hybrid CMOS III AF system, DIGIC 6 processor, Full 1080p HD video at 24/25/30 fps, ISO 100-12800 (expandable to 25600), a two-level axis, WiFi and NFC connectivity, 4.2 fps, a built-in flash, 14 bit RAW, and a flash hot-shoe that can be used to mount an EVF. The EOS M3 is a powerhouse with shortcomings. Bear with me for the review after the break. I also start We Shoot EOS M, a forum dedicated to all EOS M shooters, and available to other Canon shooters too.

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Panasonic tries to poke fun on Canon EOS M3, gets facts wrong

Obviously scared by Canon’s EOS M3 announcement for the USA, Panasonic is trying to discredit Canon the same way as their fan sites do.

Unfortunately for Panasonic, they got it wrong. There are four native lenses for the EOS M system, not three. Not that four lenses would make a big difference. It’s still an ecosystem that’s not tempting. However, it is also true that you can use the EF/EF-S to EF-M adapter. The adapter works petty good. In my experience, AF speed on the EOS M3 with adapter and STM lenses is barely distinguishable from AF on native lenses.

Moreover, we had a rumor suggesting that Canon will release a score of EF-M lenses in 2016. Guess there are many things that are scaring Panasonic :-) It’s in any case sad to see that a big company like Panasonic feels the need to discredit another company. Only 23 lenses, Panasonic? I can use over 70 on my M3 (with adapter).

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Canon EOS M3 sample video and making-of published (and all US pre-order links)

Today Canon announced they will introduce the Canon EOS M3 to the US market. To accompany the event, Canon released a sample video shot using the EOS M3 and a score of lenses (EF-M and EF/EF-S). The video above is the sample movie itself, below (after the break) you can watch the making-of of the video, and find all the pre-order links.

eos m3
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Canon EOS M3 coming to the USA

Eos M3

I am so happy I was wrong on this! The EOS M3 will be available for sale in the USA in early October 2015 for an estimated retail price of $679.99.

EOS M3 kits can already be pre-ordered:

  • Canon EOS M3 Body – Black – $679: Adorama or B&H Photo
  • Canon EOS M3 w/ EF-M 18-55mm IS STM Lens – Black – $799: Adorama or B&H Photo
  • Canon EOS M3 w/ EF-M 18-55mm IS STM Lens – White – $799: Adorama or B&H Photo
  • Canon EOS M3 w/ EF-M 18-55mm & EF-M 55-200mm Lenses – Black – $1,040: Adorama or B&H Photo

All EF-M lenses will soon be available in the USA, a silver version of the EF-M 22mm is introduced:

EF-M 22mm

All new products are listed here.

Canon U.S.A. Welcomes The Newest Member Of The EOS Family – The EOS M3 Digital Camera

The Power and Versatility of an EOS Camera in a New Light

MELVILLE, N.Y., August 27, 2015 – Canon U.S.A. Inc., a leader in digital imaging solutions, today announced the EOS M3, a compact and stylish interchangeable lens digital camera created for enthusiast photographers who demand premium performance. Fusing Canon’s outstanding image quality and DSLR-levels of control in a small and lightweight camera body, the EOS M3 camera offers the ability to capture important moments in outstanding detail.

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Canon eventually getting serious with the EOS M system? [CW2]


A new rumor surfaced, again suggesting Canon will get serious about the EOS M system… next year.

It’s not the first time that rumors suggest a break-through EOS M camera. in 2014 we were told that Canon would take the EOS M system seriously in 2015. Though the EOS M3 appears to be a good attempt (waiting for mine to be delivered), it’s still not convincing anyone Canon is taking it seriously. It’s true that you can virtually use any EF or EF-S lens with the adapter, but having only four native lenses isn’t a sign of great commitment to the cause.

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