Nikon posted a new teaser video for their upcoming full frame mirrorless camera. This one is about the new mount, which seems to be a big thing for Nikon.
There will be more teaser videos, one per week until the announcement on August 23, 2018.
A few days ago we were told that Canon might announce the company’s first full frame mirrorless camera in the second week of September 2018.
Another source told us (thanks) that Canon will hold an important “marketing event” on September 13 or 14, 2018. We understand this as an announcement event.
This source didn’t tell us if the suggested announcement is about Canon’s first full frame mirrorless camera (all rumors) or for other gear, i.e. the EOS M5 Mark II, also rumored to be announced before Photokina 2018. For the time being we can not give new or more reliable announcement intel for the EOS 90D/EOS Canon EOS 80D Mark II and the EOS 7D Mark III.
Nikon ha already announced the development of their full frame mirrorless camera, and told the world they will disclose it on August 23, 2018. I guess it’s safe to assume Canon is aware of this.
Canon’s first and eagerly awaited full frame mirrorless camera is coming. Stay tuned.
Canon released the financial results for the second quarter 2018.
The company appears to be pretty confident about their role in the mirrorless market, claiming that the EOS M50 “enjoyed strong demand”. In the Speech Summary (see below) they say:
In the second quarter, sales were driven by the EOS M50, a strategically positioned mirrorless camera. Despite being an entry-class model, it incorporates features found in more advanced cameras while delivering easy operation for beginners. Through this, we are bringing new users into our ILC ecosystem.
In general, within the Imaging System Business Unit…
[…] unit sales volume of interchangeable-lens digital cameras decreased compared with the same period of the previous year, due to the gradually shrinking market. However, Canon maintained the top share in the overall interchangeable-lens digital camera market, mainly in the United States, Europe and Japan. Within this, as for mirrorless cameras, the newly launched EOS Kiss M, an entry-level model with shooting functions matching those of higher-level models, enjoyed strong demand. As for digital compact cameras, although unit sales decreased compared with the same period of the previous year amid the shrinking market, sales of such high-value-added models as the PowerShot G-series enjoyed solid demand. For inkjet printers, although demand was strong for refillable ink tank models and large format inkjet printers, overall unit sales decreased compared with the same period of the previous year due to a review of distribution channels. As a result, sales for the business unit decreased by 7.8% to ¥260.5 billion year on year, while operating profit totaled ¥34.8 billion, a year-on-year decrease of 28.3%. Sales for the combined first six months of the year totaled ¥482.3 billion, a year-on-year decrease of 8.1%, while operating profit totaled ¥59.5 billion, a year-on-year decrease of 23.5%.
You can download the following documents:
In two different articles, Nikkei Asian Review gives some more hints about Nikon’s mirrorless agenda.
In this article, Nikkei confirms that Nikon’s full frame mirrorless camera is set to be announced on August 23, 2018.
In this article, Nikkei states that
The model (the upcoming MILC, editor’s note] is on the pricey side — 200,000 yen to 300,000 yen ($1,800 to $2,700). Sales are scheduled to start in autumn at the earliest.
Yesterday, Nikon officially announced the development of a “next generation full frame mirrorless camera“. A set of specifications is rumored but not yet official.
Yep, “development”, not “launch”. Details, including the release date and suggested retail prices, are not yet disclosed. A dedicated teaser-site is online. Some specifications of Nikon’s full-frame mirrorless camera have already leaked.
And Canon’s Full-Frame Mirrorless Camera is coming too, very soon.
Nikon press release:
Through the development of this new mirrorless camera, Nikon reaffirms our commitment to providing photographers with the ability to capture images that are richer and more vivid than ever before.
Additionally, an F-Mount adapter is being developed that will enable the use of a wide variety of F-Mount NIKKOR lenses with the new camera.
Nikon will continue to lead imaging innovation with the launch of the new mirrorless camera and the continued development of Nikon Digital-SLR cameras as well as the impressive NIKKOR lens lineup. Soon, Nikon users will have two industry-leading camera systems to choose from, giving consumers the choice to enjoy the unique values that each system offers.
Content relating to this product is available for viewing at the following URL: http://www.nikonusa.com/mirrorlessiscoming. Please stay tuned for more information.
Details, including the release date and suggested retail prices, will be shared at a later date.
The source did not explicitly mention Photokina 2018 (September) nor another possible timeframe for the announcement. Most rumors about the announcement of Canon’s full frame mirrorless camera suggested Photokina 2018 as the stage where Canon will showcase their FF MILC. Keep in mind that starting 2019, Photokina will happen in May, and that the only thing we are sure so far is that Canon will announce the company’s full frame mirrorless camera somewhen between Q3/Q4 2018 and Q1 2019.
We are indeed inclined to believe Canon will announce their first full frame mirrorless camera in the next months. At least we should soon see some serious leaks very soon.
Please note: we are aware that getting such a rumor the day after Nikon’s full frame mirrorless leaked may be a bit suspicious. However, it’s not the first suggestion we get about a 2018 announcement for Canon’s full frame mirrorless camera, and we are confident the “Holy Grail of Rumors”/”We Know It Better”-sites will post the same suggestion in a few days.
Stay tuned.
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