An Award Winning Start To 2014 For Canon

Canon Announcement

Canon press release:

Canon U.S.A. Celebrates an Award-Winning Start to 2014

Company Receives Industry Recognition for Environmental Honors, Energy Efficient Printers, and Innovative Imaging Products

MELVILLE, N.Y., August 7, 2014 – Canon U.S.A., Inc., a leader in digital imaging solutions, is honored to be recognized by top industry organizations and publications for award-winning products and efforts in 2014. From environmental efforts to help minimize its carbon footprint, to industry-leading imaging products, Canon has been honored by many top accolades for its efforts both in the market and in the office.

The Canon Americas Headquarters was awarded LEED® Gold certification, a recognition of design, construction, operations and maintenance of high-performance green buildings. Located in Melville, N.Y., the facility stands as a model for environmental stewardship and innovation and serves all North, Central and South American countries. Interbrand and Newsweek also acknowledged Canon for its environmental sustainability efforts. Canon was placed 26th out of 50 on Interbrand‘s Best Global Green Brands 2014, and 125th out of 500 on Newsweek‘s 2014 Green Rankings, placing the company in the top 25 percent for this year’s Newsweek‘s list. Additionally, Canon Inc. has been placed on Fortune Magazine’s 2014 World’s Most Admired Companies List as sixth overall globally in the computers category. And, the U.S. Chamber of Commerce honored Canon with its Global Intellectual Property Center’s 2014 IP Champions Award for its “Anti-Counterfeit Consumer Awareness Campaign” that highlights the dangers of counterfeit electronic goods.

“Canon has always sought to stand as an example with both its products and practices. Customer support and environmental initiatives are two areas where a company may not see a direct financial return, however we remain dedicated to both of these areas as they serve a greater corporate responsibility and yield great personal satisfaction for our organization and staff,” said Kotaro Fukushima, senior director and general manager, Corporate Communications Division, Canon U.S.A. “Canon is also proud and extremely pleased to have secured numerous awards in the first half of 2014. We will continue to strive to listen to and meet the needs and demands of our customers for the rest of 2014 and into the future.”

Read more...

Canon Professional Network Article About DPP 4.0 (support for new DSLRs will soon be added)

DPP 4.0

CPN Europe published a technical article about Canon’s new Digital Photo Professional 4.0, Inside Canon Digital Photo Professional 4.0:

Digital Photo Professional (DPP) version 4.0 is the latest release of Canon’s free RAW image management and editing software, and this incarnation is heralded as the first major update since the software was launched. Canon has responded to feedback from Digital Photo Professional users and incorporated feature requests and suggestions into version 4.0 to create a better looking package that offers a smoother, faster workflow. In this article CPN writer George Cairns examines how DPP 4.0 is better equipped to support your photographic workflow – as you import, browse and develop large numbers of RAW images – and investigates new features, such as the ability to make selective hue, saturation and luminance adjustments for eight colour gamuts.

The good news is that “support for more models will be added in due course“. When DPP 4.o was announced, the disappointment was big since for the time being DPP 4.0 (officially) supports only Canon’s latest full-frame cameras. However, you can already use DPP 4.0 with some newer Canon APS-C cameras (Rebel SL1/EOS 100D,  Rebel T4i/650D, EOS M, EOS 70D, Rebel T5i/EOS 700D) if you follow these simple instructions.

You can download DPP 4.0 here. Note: when you download DPP 4.0 you have to enter the serial number of your Canon DSLR. I downloaded DPP 4.0 from the EOS 5D Mark III support page using my EOS 70D’s serial number.

Read the article at CPN –>

Canon Used Magic Lantern RAW Footage For An Advertisement (no joke)

Wow, that’s funny. It appears that Canon used footage shot with an EOS 5D Mark III and the Magic Lantern RAW Hack for an ad (video above).

While it’s well known that Canon doesn’t really contrast ML (as Sony or other companies would certainly do), never the less it’s somewhat weird that a firmware hack not officially supported by Canon was used by the company to produce an advertisement for their Bring It campaign.

ML RAW footage appears 2 times in the ad, after 15 secs (first video below) and then after 18 secs (second video below), you may miss it if you are not watching carefully.

Canon is for sure one of the most conservative brands on the globe, but as it appears also one of the most pragmatically oriented :-) Happy for the skilled ML hackers, they got the credit they deserve.

[planet5D via nofilmschool]

Canon 5d Mark III RAW video skiing sample from Justin Majeczky.

A Flood of Emotion from Pastel Glyph.

Magic Lantern RAW