Developers Of Canon EF 400mm f/2.8L IS III and EF 600mm f/4L IS III Lenses Interviewed

Canon EF 400mm

Canon posted an interview with the engineers who designed and developed the Canon EF 400mm f/2.8L IS III and Canon EF 600mm f/4L IS III telephoto lenses.

The interview is available as a PDF and you can see it here.

An excerpt:

Interviewer: Please tell me about the background, design policy, and your enthusiasm at the start of development.

Nagao (Development Leader): Pro photography situations require the ability to capture split-second, one-of-a-kind moments in high quality. I accompanied pro photographers as they shot, and I noticed how many times that they were all packed into a tight space while tracking a subject. In order to capture such photo opportunities, I realized just how important it is to have a piece of equipment that feels like a part of you and that can be manipulated with complete ease in such tense shooting situations. We then started research from the question of “what should the pinnacle of next-generation lenses be?” We listened to the opinions of experienced photographers, thinking of how we could provide the best piece of equipment to satisfy such users, and engaged in the development process with the ideal lens in mind, but without being caught up in the framework of the conventional lens. 

Shimada (Product Planning): The foremost product concept was a lightweight design. This means a dramatic sense of lightness that one can feel when holding in the hand, as we achieved with the EF400mm f/2.8L IS III USM and EF600mm f/4L IS III USM. The reason we are committed to a lightweight design is because even though the pro and advanced amateur photographers who use super-telephoto lenses have their own ideals when it comes to specifications and style, they all invariably request a lighter lens. We also took into consideration the common view that simply lighter is not enough — rather, the weight balance when holding the camera is an important factor as a professional tool of the trade. Of course one requirement that absolutely must be met is high image quality. Just how light could we make the lens while achieving high image quality? That was the key point of this project.


Canon Waits For User Feedback To Further Develop EOS R, EOS M and DSLR, New RF Lenses To Be Announced Soon, 8K Model On Its Way

Canon Eos R

Imaging Resource’s Dave Etchells interviewed Canon execs about the EOS R system.

The interview discusses various topics related to the EOS R development, to Canon’s market strategy, and future plans. Some excerpts:

DE: Canon continues to offer many capable and high-end DSLR cameras. Do you expect to continue with similar R&D expenditures on DSLR cameras and lenses in the immediate future, or will resources be shifted toward the EOS R system and future mirrorless cameras and lenses?

Canon Inc: It’s a bit too early to make that decision. While we have heard a lot of positive feedback on our EOS R System and wishes for its future, we saw very strong demand [for] DSLRs including 5D Mark IV, 6D Mark II, 80D and Rebel series during the holiday shopping season. Also, the EOS M50 has been very popular since its launch.

Canon offers a wider range of cameras and lenses over any other brand to meet various demands of our customers. Currently, we are simultaneously developing new products in the DSLR family, EOS R series and EOS M series. The most important 

When asked if Canon has a clear plan for the future development of the EOS R, EOS M and DSLR systems, the answer was that they are waiting to hear from customers to learn where to focus.

More statements from Canon execs:

[…] sales performance of EOS R camera and RF lenses is almost in line with our original expectation. We have gotten a huge amount of positive feedback on the RF lenses. Everyone who has tried the RF 50mm F1.2 has loved it.

We developed the EOS R System for the next 30 years, and started by introducing higher-end RF lenses. Yes, we are very serious about mirrorless. But please do not get the wrong impression, we will continue to enhance DSLR technology and products as well.

Video will play a huge role in the EOS R System for sure. For example, an 8K video capable camera is already in our EOS R-series roadmap

Canon execs also confirmed that the company is already developing the next RF lenses, and from the wording used it seems clear that the announcement isn’t far away. And as you can read above, Canon has an EOS R model with 8K video on their agenda.

There is a lot to grab from this interesting interview, and I guess it killed a lot of possible EOS R rumors for the next months.

Canon EOS R world-wide order links:

Asia & Australia: AliExpress, Amazon JAPAN, Amazon CHINA, Amazon INDIA, Amazon AU, Amazon USA, Digitalrev, Adorama, B&H Photo, eBay Australia, Rakuten JP
Europe & UK: Amazon DE, Amazon UK, Amazon FR, Amazon IT, DigitalRev, eBay DE, Wex Photo Video, Park Cameras, Canon DE, Canon UK, Canon IT, Canon FR
USA/Canada: Amazon USA, Amazon CA, B&H Photo, Adorama, Digitalrev, KEH Camera, eBay US, Canon USA, Canon CA, BestBuy

Canon RF mount lenses world-wide order links:

Asia & Australia: AliExpress, Amazon JAPAN, Amazon CHINA, Amazon INDIA, Amazon AU, Amazon USA, Digitalrev, Adorama, B&H Photo, eBay Australia, Rakuten JP
Europe & UK: Amazon DE, Amazon UK, Amazon FR, Amazon IT, DigitalRev, eBay DE, Wex Photo Video, Park Cameras, Canon DE, Canon UK, Canon IT, Canon FR
USA/Canada: Amazon USA, Amazon CA, B&H Photo, Adorama, Digitalrev, KEH Camera, eBay US, Canon USA, Canon CA, BestBuy

Canon Might Make A Mirrorless Version Of The EOS-1D X, Exec Suggests

EOS-1D X Mark Ii Mirrorless

Amateur Photographer editor Nigel Atherton had a talk with three top Canon executives to discuss the EOS R. In the excerpts below it’s Mr Shingo Hayakawa, Deputy Group Executive, ICB Optical Business Group, Image Communications Business Operations, to answer.

The interview is all about the new Canon EOS R mirrorless system.

AP: When you decided to make a full frame mirrorless camera what were the main priorities for the system?

SH: We started out thinking about the lenses we wanted to make and what the ideal lenses would be. That gave us the mount specifications and flange distance we needed. Only then did we start to consider how Canon could improve the main body. We decided that we wanted to make a completely new body, and to reconsider the ergonomics and operation so that it would be different from previous models. Our task is to give our customers more choice and then let them choose. […]

Do you think that in five years time, Canon will still be making new DSLR’s?

SH: Of course the situation is always changing and in the future, DSLRs will most likely experience a decline in popularity compared to mirrorless cameras, , but the optical viewfinder still has some advantages and we will continue to offer a choice for as long as our customers want it.

The next question is particularly interesting. In the answer Mr.  Shingo Hayakawa seems to suggest there will be a mirrorless versions of the EOS-1D X within 5 years.

AP: If there was a mirrorless version of the EOS- 1D X, do you think people would still buy the EOS- 1D X?

SH: We would guess that a mirrorless camera like that would be popular, and have already analysed which technology will be required in a camera in five years time.

Read the interview here.

What do you think, does this mean we have to wait 5 years to see a mirrorless version if the EOS-1D X?

3 Things You (probably) Did Not Know About The Canon EOS R

Canon Eos R

The guys at LensVid had an interview with Canon Europe exec at Photokina 2018. Here is a short and fun follow up to the interview, with some information about the Canon EOS R you might have not known.

  1. Direct custom video settings – by pressing the video button in stills mode you can go directly into the custom video settings.
  2. Battery grip as a dual USB-charger – you can charge 2 of the camera’s batteries using USB if you have the EOS-R grip.
  3. Alway on BT – even if you turn off your camera and put it in your camera bag you can still access the images you shot from your smartphone or tablet via BT (we assume you can always choose to turn this off to save battery life).

And here is the video…

Canon EOS R world-wide order links:

Asia & Australia: AliExpress, Amazon JAPAN, Amazon CHINA, Amazon INDIA, Amazon AU, Amazon USA, Digitalrev, Adorama, B&H Photo, eBay Australia, Rakuten JP
Europe & UK: Amazon DE, Amazon UK, Amazon FR, Amazon IT, DigitalRev, eBay DE, Wex Photo Video, Park Cameras, Canon DE, Canon UK, Canon IT, Canon FR
USA/Canada: Amazon USA, Amazon CA, B&H Photo, Adorama, Digitalrev, KEH Camera, eBay US, Canon USA, Canon CA, BestBuy

The “R” In Canon EOS R Stays For “Reimagine”, APS-C Model Not Possible, Canon Exec

Canon Eos R Firmware

DC Watch interviewed Mr. Tsuyoshi Togura, Executive Officer, Canon Inc. Image Communication Division Headquarters.

Its seems the “R” in “Canon EOS R” doesn’t stay for “Revolution”, as was suggested during the Hawaii announcement. It means “Reimagine” followed by “Optical excellence”. At least this is what Mr. Tsuyoshi Togura said in the interview when asked about the “R”. I don’t think the machine translation can get it that wrong.

Machine translated excerpt from the interview:

[when asked about the meaning of “R” in EOS R]

Mr. Tsuyoshi Togura: The development concept word for this new system is “Reimagine optical excellence.” The letter “R” took the first letter of its first word “Reimagine”. However, in the development stage, various words such as “Revert”, “Reborn”, etc. with “R” flickered with the meaning of “redefining” EOS again “to reactivate”. As a result, we have developed the concept of “Reimagine optical excellence.” And decided to use “R” for both product name and system name. I felt that I could put down the feelings of the development team well.

About the advantages of the new RF mount, Mr. Tsuyoshi Togura says that the RF 28-70 mm F/2L and RF 50mm F/1.2L lenses would have been difficult to make for the EF mount because of the resulting size and weight. The RF 28-70 mm F/2L and especially the RF 50mm F/1.2L are the lenses to showcase the capabilities of the system. Mr Togura compares the latter to the Canon EF 50mm f/1.0, which had a comparable role for the EF mount when it was introduced.

And how do the EOS M and the EOS R relate to each other? From the answer we understand that the EOS M system has its own role on Canon’s agenda, and that the EOS R can not be adapted to APS-C format:

Since EOS R is a full-size system, it can not be downsized to EOS M size. EOS M has a role / existence value as an APS-C system.

Here again we think not much could have been get lost in (machine) translation. EOS M system is Canon’s APS-C mirrorless system, EOS R is the full frame system. No intersection, no EOS R with APS-C sensor, as some rumors suggested.

Read the interview here.

Another interview, a very interesting one, is here.


The Canon EOS R and RF lenses are in stock and ready to ship

Please use the links below to put your order (international shipping available).

Order the Canon EOS R in the USA: B&H Photo | Adorama | Canon USA | Amazon

Order the Canon RF mount lenses in the USA: B&H Photo | Adorama | Canon USA | Amazon

Availability should be given also at major retailers in Europe and around the world (you have to check for your country). Please use the links below.

Canon EOS R world-wide order links:

Asia & Australia: AliExpress, Amazon JAPAN, Amazon CHINA, Amazon INDIA, Amazon AU, Amazon USA, Digitalrev, Adorama, B&H Photo, eBay Australia, Rakuten JP
Europe & UK: Amazon DE, Amazon UK, Amazon FR, Amazon IT, DigitalRev, eBay DE, Wex Photo Video, Park Cameras, Canon DE, Canon UK, Canon IT, Canon FR
USA/Canada: Amazon USA, Amazon CA, B&H Photo, Adorama, Digitalrev, KEH Camera, eBay US, Canon USA, Canon CA, BestBuy

Canon RF mount lenses world-wide order links:

Asia & Australia: AliExpress, Amazon JAPAN, Amazon CHINA, Amazon INDIA, Amazon AU, Amazon USA, Digitalrev, Adorama, B&H Photo, eBay Australia, Rakuten JP
Europe & UK: Amazon DE, Amazon UK, Amazon FR, Amazon IT, DigitalRev, eBay DE, Wex Photo Video, Park Cameras, Canon DE, Canon UK, Canon IT, Canon FR
USA/Canada: Amazon USA, Amazon CA, B&H Photo, Adorama, Digitalrev, KEH Camera, eBay US, Canon USA, Canon CA, BestBuy

Canon and China Are Closely Connected, Canon China Exec Says In Interview

China Daily posted an interview with Mr. Howard Ozawa, Executive vice-president of Canon Inc., president of Canon Asia Marketing Group, and president & CEO of Canon China.

The interview is a bit different from the interviews with industry execs we are used to read. If you take the short time needed to read it you’ll get what I mean. This year marks the 40th anniversary of China’s reform and opening-up. China Daily interviewed top executives of well-known multinational companies for their views on the country’s socioeconomic development. Here is the interview with Canon.

Here are some excerpts:

Question: How has your company benefited from the country’s reform and opening-up policy?

Mr. Howard Ozawa: Canon and China have been closely connected with each other since the country began to implement the reform and opening-up policy. In 1979, Deng Yingchao, the wife of former premier Zhou Enlai, came to the Canon headquarters to meet our boss.

Our business in China includes production, research and development, and sales, which are very important segments in the whole value chain.

[…]

Question: What is the most unforgettable experience you have had in China?

Mr. Howard Ozawa: The 2008 Beijing Olympic Games, the 2010 Shanghai World Expo, and the Canon expos in 2011 and 2016 in Shanghai all left deep impressions on me.

Big sports events attract the media from all over the world. Whether they are photographers or journalists, we can see them in the stadium or in the news center. As most of their equipment is Canon, we set up an on-the-ground Canon professional service center, with professional staff to provide services, such as loaning cameras and lenses, as well as offering repair and maintenance.

Read the interview at China Daily.

Thanks Tom for sharing!