Interview with Canon execs: increased competition allows us to level-up

Canon EOS M50
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Above: The Canon EOS M50 is the company’s latest MILC – Canon USA | B&H Photo | Adorama | Amazon (world wide)

DPReview posted an interview with Canon executives taken at CP+. They interviewed Yoshiyuki Mizoguchi, Group Executive of Imaging Communications Business Group, Go Tokura, Chief Executive Officer of Canon’s Image Communications Products Operation, and Naoya Kaneda, Advisory Director and Group Executive of Canon’s Optical Business Group.

Obviously, the interviewer asks about Canon’s latest mirrorless camera, the EOS M50 (canon rumors). Some excerpts from the interview:

How important is it for Canon to add higher-end mirrorless products to your lineup?

At Canon we have what’s called a ‘full lineup strategy’. This means that we want to satisfy all of the demands in the market, so we have mirrorless and also DSLR, which combined makes an EOS hierarchy. We want to fill the gaps to satisfy customer demands across the board […]

The EOS M50 offers 4K video and Dual Pixel CMOS AF, but not at the same time. Is there a technical reason for this limitation?

With the EOS 5D Mark IV, we do offer 4K video and Dual Pixel CMOS autofocus, so technically it is feasible. But given the position of the M50 in the lineup, we can’t include all of the features available in a product like the 5D IV […] [editor’s note: this sounds very much like “we won’t give it to you because the M50 is not expensive enough]

Another manufacturer that we spoke to estimated that Canon would have a full-frame mirrorless camera within a year. Is that realistic?

That would be nice, wouldn’t it? [editor’s note: the reference is to Mr. Kenji Tanaka, Sony executive, who said he thinks within a year both Canon and Nikon will have launched a full frame mirrorless camera]

Read the interview at DPReview.

Yes Canon, it would be nice to have a full frame mirrorless camera (possibly with EF mount). Just do it.

All EOS M50 pre-order links after the break.

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Canon EOS M50 best vlogging camera? Kai W inquires in his video review

Canon eos m50 mark ii
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EOS M50 at a glance:

  • 24.1MP APS-C CMOS Sensor
  • DIGIC 8 Image Processor
  • 2.36m-Dot OLED Electronic Viewfinder
  • 3.0″ Vari-Angle Touchscreen LCD
  • UHD 4K and HD 720p120 Video Recording
  • Built-In Wi-Fi with NFC, Bluetooth
  • Dual Pixel CMOS AF
  • ISO 100-25600, Extended ISO 51200
  • Combination 5-Axis Image Stabilization

Kai W, alias Kaiman Wong, posted his full video review of the brand new Canon EOS M50.

Beside the sleek and stylish design, the first time of 4K video on a Canon consumer camera, and all the other bells and whistles that come with the EOS M50, the question many want to hear answered is if the M50 is the new best vlogging tool for people on a budget. My personal opinion is yes, but watch and hear Kai to get the whole picture.

 

Canon itself said they see the EOS M50 as a “strategic model“. In recently published documents of the company’s Corporate Strategic Conference, they stated “we will go on the offensive and work to expand our sales in the mirrorless camera market“.

Our EOS M50 coverage.

The Canon EOS M50 can be pre-ordered, starting at $779.

Pre-order Canon EOS M50 in USA & CANADA: B&H Photo | Adorama | Amazon

Pre-order Canon EOS M50 in UK: Park Cameras | Canon UK | Wex Photo Video | Amazon UK

Pre-order Canon EOS M50 in GERMANY: Canon Germany | Wex Photo Video

Pre-order the Canon EOS M50 in ITALY: Canon Italia

Worth more than all rumors: Sony exec says Canon and Nikon will launch a FF mirrorless within a year

Canon Rumors

Among all the swirling rumors about Canon’s full frame mirrorless camera, there is some lining on the horizon. And it comes no less than from Mr. Kenji Tanaka, Sony Senior General Manager of the Digital Imaging Business Group.

Interviewed by DPReview, Mr. Kenji Tanaka said:

This is just my personal opinion, but I think that maybe by next year’s CP+ you’ll see full-frame mirrorless cameras from Canon and Nikon. I think [by then] they will be participating in this market.

Just look at our technologies, like eye focus. All of that data comes from the imaging sensor. In DSLRs, the data comes from separate sensors. The main imaging sensor is blanked out, 90% of the time by the mirror. The sensor is turned off. But the imaging sensor is very important. So if cameras are going to develop, and be more able to capture the moment, manufacturers have to develop mirrorless technologies. So within one year, I think.

Well, folks, believe me: it means a Canon full frame mirrorless camera is coming (not that there is someone left having doubts about that). I’m pretty sure Sony has a close eye on anything the competition does.

Canon too clearly stated that they will go “on the offensive and work to expand our sales in the mirrorless camera market” (see this report too).

It’s coming folks. Stay tuned.

[via Sony Alpha Rumors]

Yet another mention of Canon working on a full frame mirrorless camera

Canon Rumors

Last week it looked as if the world learned for the first time that Canon is working on a full frame mirrorless camera.

Big and smaller news outlets reported it, and made it look like a breaking news. Well, it’s not. People following CW knows that. We are reporting every bit we get about Canon’s full frame mirrorless camera since 2014. And we got a lot of tidbits, suggestions, etc.

The latest about Canon’s full frame mirrorless camera is a bit weird, and I have a hard time to take it seriously (it got a very low credibility ranking by its editors, indeed). However, according to the latest murmurings, Canon has a full frame mirrorless camera prototype out there (we heard this in the past), and this prototype is said to have a top down LCD (like the Leica SL), a flange distance that looks to short for the EF mount (so maybe it’s an EF-M mount?), a frame rate over 10fps, and was without any moniker or branding (on the camera body, which is normal for prototypes).

It’s always possible that Canon will put some new kind of camera on the market, but nothing here suggests this one may have a full frame sensor.

So, what do we know about Canon’s full frame mirrorless camera. Very little, to be honest. The only thing we can be sure is that there will be such a camera. There have been too many rumors in the past 3 years, and I think it’s a logical conclusion that, given the competition doing it, Canon will also sooner or later put a full frame mirrorless camera on the market. Since we are talking about Canon it may be more on the “later” side.

The following list sums up what we got so far:

  • Dedicated full frame CMOS sensor, resolution of 36-38MP
  • Different sources and sites were reporting that early prototypes exist, at least to be tested inside Canon’s labs. This intel came in 2016 and early 2017.
  • Canon is possibly working on a full-frame mirrorless camera with EF mount. There have been rumors saying that Canon is delaying this camera because of issues in implementing the EF mount. There is a lot of talk about this. If Canon manages to engineer a full-frame mirrorless camera with EF mount, thus allowing us to use our beloved EF lenses on a smaller and hopefully performing body, it will be a winner. Imagine what you could do with a MILC that goes along with your EF lenses. There is a serious chance we may see this.
  • Canon might announce it before Photokina 2018, i.e. before September 2018.

I have some doubts about the suggested announcement date. If it was reliable, we probably would already have some new bits.

Stay tuned!

[via CR]

 

Canon’s full frame mirrorless camera to be announced before Photokina?

Canon Rumorscanon rumors

We have been told (thanks) that Canon may announce the long rumored full frame mirrorless camera before Photokina 2018, which happens in September.

So far we know as good as nothing about Canon’s full frame MILC. All tidbits we collected and were told in the past are listed here:

  • Dedicated full frame CMOS sensor
  • Different sources and sites were reporting that early prototypes exist, at least to be tested inside Canon’s labs. This intel came in 2016 and early 2017.
  • Canon is possibly working on a full-frame mirrorless camera with EF mount. There have been rumors saying that Canon is delaying this camera because of issues in implementing the EF mount. There is a lot of talk about this. If Canon manages to engineer a full-frame mirrorless camera with EF mount, thus allowing us to use our beloved EF lenses on a smaller and hopefully performing body, it will be a winner. Imagine what you could do with a MILC that goes along with your EF lenses. There is a serious chance we may see this.
  • The latest bit of info I got suggests Canon will announce a full-frame mirrorless camera with a sensor having a resolution of 36-38MP.

If 2018 is the year Canon will eventually announce such a mirrorless camera, then Photokina may indeed be the best event to showcase it. Let’s hope this rumor becomes true.

Stay tuned.

The Canon EOS M50 is a “strategic model”, Canon exec states

Canon eos m50 mark ii
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Canon released some statements about the new EOS M50 (canon rumors), and about the company’s future mirrorless plans. Masahiro Sakata, president of Canon group member Canon Marketing Japan, gives some insights in Canon’s mirrorless strategy.

When asked about a possible high-end mirrorless camera, Mr. Sakata said “we will look at the timing and consider it”.

Excerpts from Nikkei Asian Review report:

TOKYO — Canon will shift more of its focus to mirrorless cameras, a change in strategy spurred by sharp growth in the market.

The company boasts a commanding share of the global single-lens reflex market but was reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.

Canon said Monday that it will release an entry-level mirrorless camera next month. The product is positioned as “a strategic model” for mirrorless cameras, according to Masahiro Sakata […]

Canon hopes that the new product will attract demand from families, including mothers who enjoy taking pictures of their children.

[…]

With mirrorless cameras rapidly gaining popularity and rivals like Sony breaking into SLRs, Canon decided it must “actively roll out products for a growth market even if there is some cannibalization,” Sakata said.

[…]

The company is making efforts “to be able to respond to customer needs in any region by offering both SLR and mirrorless cameras,” said Go Tokura, a Canon executive officer.

Read the report at Nikkei Asian Review.

The Canon EOS M50 was announced yesterday, and it is Canon’s first mirrorless camera to do 4K video. For hands-on videos and more information on the EOS M50 click here.

Pre-order Canon EOS M50 in USA & CANADA: B&H Photo | Adorama | Amazon

Pre-order Canon EOS M50 in UK: Park Cameras | Canon UK | Wex Photo Video | Amazon UK

Pre-order Canon EOS M50 in GERMANY: Canon Germany | Wex Photo Video

Pre-order the Canon EOS M50 in ITALY: Canon Italia