The Canon EOS M50 is a “strategic model”, Canon exec states

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Canon released some statements about the new EOS M50 (canon rumors), and about the company’s future mirrorless plans. Masahiro Sakata, president of Canon group member Canon Marketing Japan, gives some insights in Canon’s mirrorless strategy.

When asked about a possible high-end mirrorless camera, Mr. Sakata said “we will look at the timing and consider it”.

Excerpts from Nikkei Asian Review report:

TOKYO — Canon will shift more of its focus to mirrorless cameras, a change in strategy spurred by sharp growth in the market.

The company boasts a commanding share of the global single-lens reflex market but was reluctant to enter the mirrorless field over concerns about cannibalizing SLR sales.

Canon said Monday that it will release an entry-level mirrorless camera next month. The product is positioned as “a strategic model” for mirrorless cameras, according to Masahiro Sakata […]

Canon hopes that the new product will attract demand from families, including mothers who enjoy taking pictures of their children.

[…]

With mirrorless cameras rapidly gaining popularity and rivals like Sony breaking into SLRs, Canon decided it must “actively roll out products for a growth market even if there is some cannibalization,” Sakata said.

[…]

The company is making efforts “to be able to respond to customer needs in any region by offering both SLR and mirrorless cameras,” said Go Tokura, a Canon executive officer.

Read the report at Nikkei Asian Review.

The Canon EOS M50 was announced yesterday, and it is Canon’s first mirrorless camera to do 4K video. For hands-on videos and more information on the EOS M50 click here.

Pre-order Canon EOS M50 in USA & CANADA: B&H Photo | Adorama | Amazon

Pre-order Canon EOS M50 in UK: Park Cameras | Canon UK | Wex Photo Video | Amazon UK

Pre-order Canon EOS M50 in GERMANY: Canon Germany | Wex Photo Video

Pre-order the Canon EOS M50 in ITALY: Canon Italia

Yet another mention of a 50mm equivalent lens for Canon EOS M system

Canon EF-M 32mm f/1.4 STM EF-M 22mm canon lenses
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Another mention of a 50mm equivalent lens for Canon’s EOS M system emerged from the interweb of rumor outlets, and it’s pretty similar to what we posted on February 6, 2018. It isn’t a new rumor either. We got similar tips in the past (here), and the last time we heard something about such a lens was one year ago.

However, we have always been told about a 35mm lens while the latest rumors suggests a 32mm lens. A 32mm lens on APS-C roughly resolves to 50mm on full frame sensor. The rumor is vague about the speed of the lens, it may be either f/1.8 or f/1.4.  So far there are no reliable specifications that are worth to be reported. Exactly as we have been told by one of our sources one week ago, the announcement is expected ahead of Photokina 2018 (starts in September 2018).

We think there is a good chance Canon will announce a 50mm equivalent, prime lens for EOS M this year. The EOS M lens ecosystem needs to broadened, and it needs good and inspiring lenses. It’s a shame that mirrorless system as powerful and well made as the EOS M system is, has to lack native lenses. Personally, I hope the rumored 50mm equivalent lens has f/1.4.

Stay tuned.

Is a 35mm f/1.8 STM lens for EOS M coming ahead of Photokina 2018?

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We have been told (thanks) that Canon may eventually announce the long rumored 35mm f/1.8 STM lens later this year.

We got similar tips in the past (here), and the last time we heard something about such a lens was one year ago. Last week this very rumor got new life. Now we got another hint. Not much to be honest.

Canon might announce an EF-M 35mm f/1.8 STM lens later in 2018, possibly ahead of Photokina 2018 (starting in September 2018).

While we are confident an EF-M 35mm f/1.8 STM lens may indeed be in the works, we are also getting a bit skeptical with rumors about this lens. Since this is a long running rumor, a bit of skepticism isn’t wrong.

It’s getting weird with the EF-M lens line-up. Canon made some powerful mirrorless cameras (and is about to announce the next one) but still fails to deliver outstanding native lenses. It’s true that on Canon MILCs with Dual Pixel AF you can use most of the EF and EF-S lenses. Never the less, having native lenses would make a huge difference.

It took a tweet to stop the “Canon EOS M50 may be full frame” nonsense

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During the last weeks some rumor outlets pushed the possibility that the upcoming Canon EOS M50 may feature a full frame sensor. Conveniently, this came along with another rumor, i.e. that some uber-misterious presentations were arranged to showcase this very camera to a strictly selected and exclusive/elite public. All nonsense. We always told you that feature-wise the EOS M50 is placed somewhere between the EOS M100 and the EOS M5/6. Once more, it appears we were right.

We already saw similar “rumors” in the past, especially ahead of major photographic events. However, a tweet from Japan was enough to put and end to it. Nokishita confirmed what we always wrote, i.e. the EOS M50 has an APS-C sensor, and they did it simply by writing that the EOS M50 will be announced along with the Rebel T7. Seems to have been enough to convince everyone to stop the “EOS M50 may have a FF sensor” rumor, along with the “super secret presentation” rumor. Don’t ask me how and why, but it worked. A pretty powerful tweet, indeed.

Here is the updated list of the gear we expect Canon to announce ahead of CP+ (starting March, 1).

Canon EOS M50

Canon will announce the EOS M50 (coverage) in the next weeks (towards end of February is most likely). The EOS M50 has already leaked through certification authorities, and we got a suggestion from a good source that it will be announced for CP+. We are pretty confident on this one, though we still have no idea where to exactly place the EOS M50. We think it will be some sort of midrange MILC by Canon, i.e. positioned between the EOS M5 () and the EOS M100 ().

New PowerShot cameras (?)

We expected two new Canon PowerShot cameras for CP+, but are no longer 100% sure. The new PowerShots will replace the PowerShot G5 X () and PowerShot G3 X (). We consider these replacements to be most likely. Given Canon’s effort to split the market in as much segments as possible, we wouldn’t be surprised to see entirely new PowerShot cameras. That’s to say we could see more than two new PowerShot cameras soon. It is also possible Canon may announce new PowerShots later in 2018.

New Canon Rebel DSLRs

We also expect two or three new entry-level Canon Rebel DSLRs to be announced. From leaked certification data, we know there may be some Rebel DSLRs named EOS 3000D and EOS 4000D in Europe. And then there is the Rebel T7 (EOS 2000D in EU, likely), the replacement for the Canon Rebel T6 (EOS 1300D in EU, ). The Rebel T7/EOS 2000D too has leaked through certification authorities.

What else?

Here is the stuff we are less confident about. Canon may announce at least one new kit lens for CP+. In the last months there have been many rumors suggesting various lenses. We prefer being cautious on this since in the past we saw rumors related to new Canon lenses spin around for months if not years, only to turn out to be fake. Our personal take is, let’s hope Canon delivers some serious lenses for their EOS M system.

Latest murmurings has it Canon may also announce a new SpeedLite flash, the Speedlite 470EX AI Auto Bounce. For the time being we can not confirm it.

What not?

Don’t expect a full frame mirrorless camera for CP+. The EOS 7D Mark III and EOS 90D will also not be announced any time soon.

Stay tuned!

Old “35mm lens for EOS M” rumor gets new life

Canon EF-M 32mm f/1.4 STM EF-M 22mm canon lenses
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New EF-M lenses are rumored since a while, and in the past we got a few suggestions it could be a 35mm prime lens, the first time in May 2016.  The last time we heard something in this direction was one year ago.

The suggestion of a fast, 35mm lens (re-)surfaced on the web. It’s suggested it may be either f/1.4 or f/1.8. We have always been told it would be a 35mm f/1.8 lens.

However, we think (have been told) there will indeed be new EF-M lenses in 2018. A fast 35mm prime lens would be a wonderful addition to the native EOS M lens line-up.

No prime lens for EOS M coming anytime soon

 

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We had doubts about this rumor, which was suggesting Canon would announce a prime lens ahead of CP+. It just looked to be too much perfectly timed. Moreover, ahead of any important photography show it’s always “crap rumor season”. That’s not to say that websites are always responsible for fake rumors. We all get fooled, from time to time.

Now, unfortunately the “a new prime lens for the EOS M system before CP+”-rumor turned out to be not reliable.

Back in November 2016 we got an identical rumor saying Canon would announce a prime and a zoom lens for the EOS M system in 2017. It didn’t happen and since then I lost a bit of confidence about Canon’s plan with the EOS M system. A system that’s recognised to be powerful but to dramatically lack native lenses. Since the EOS M5 () and EOS M6 () you can properly use almost all EF and EF-S lenses via adapter (). Never the less it’s not the same as having good native lenses (something you get if you buy into Fuji’s mirrorless system).

New EF-M lenses are rumored since a while, and we got a few suggestions it could be 35mm prime lens. However we haven’t heard anything since a long time about an EF-M 35mm lens so we do not think this old rumor is still reliable. The last time we heard something in this direction was one year ago.

However, there is a lot of stuff Canon is set to announce ahead of CP+ (starting March 1, 2018), and it’s listed here.

Stay tuned.