Outstanding optical performance, ultra-wide zoom range, and versatile flagship sports lens headline the Sigma line-up at Photokina 2016
Cologne, Germany – September 19, 2016 – Sigma Corporation of America, a leading camera, DSLR lens, flash and accessories manufacturer, unveiled its new 85mm F1.4 DG HSM Art, 12-24mm F4 DG HSM Art and 500mm F4 DG OS HSM Sport Global Vision lenses at the Photokina 2016 event (hall 4.2, stands B020, B028 and C029).
“We are thrilled to announce three state-of-the-art additions to the Global Vision line. The Sigma 85mm 1.4 Art has been a highly requested lens and we are very confident those customers who have been waiting for us to deliver this lens will be more than pleased with the superior optical performance and zero compromise,” states Mark Amir-Hamzeh, president of Sigma Corporation of America. “In addition, the re-engineered 12-24mm F4 and highly competitive 500mm F4 Sport lens both embody the world-class performance our Global Vision lenses are known for. We look forward to seeing the incredible images our customers will create using these new Sigma lenses.”
Sigma 85mm F1.4 DG HSM Art – The Ultimate Portrait Lens
Delivering the ultimate in creative expression, the new Sigma 85mm F1.4 Art lens is engineered to support the highest resolution sensors on the market with an exceptional degree of sharpness. The high-performance optical system is purpose-built by Sigma R&D to produce the attractive bokeh effect sought after by discerning photographers. The lens’ advanced architecture features two SLD (special low dispersion) glass elements and one glass element with a high rate of anomalous partial dispersion and refraction. A re-engineered AF system brings 1.3X the torque of its predecessor, while other features such as a full-time manual focus override have been added, which can be controlled when the focus ring is rotated, even during continuous AF.
The Sigma 85mm F1.4 DG HSM Art lens supports Canon, Nikon and Sigma mounts. The Nikon mounts feature a brand new electromagnetic diaphragm.
The Sigma 85mm F1.4 Art lens will be available in late October and retails for a recommended street price of $1199.00 USD.
Sigma 12-24mm F4 DG HSM Art Ultra-Wide Angle Zoom for the Era of Ultra-High Resolution Digital Cameras
Boasting the renowned Global Vision image quality from center to edge, the new Sigma 12-24mm F4 features the largest aspherical glass mold in the industry, offering photographers an ultra-wide angle zoom with virtually no distortion, flare or ghosting. Encompassing the long history of Sigma wide angle lens development expertise, the new 12-24mm F4 performance highlights include constant F4 brightness and the brand new Sigma AF system with 1.3X torque boost. The 12-24mm F4 features lens elements made with FLD (“F” Low Dispersion) glass, which is equivalent to calcium fluorite in performance. Combined with an optimized power distribution, the result is outstanding image quality from center to edges. With a minimum focus distance of 9.4 inches at 24mm, photographers can compose incredible close-up shots with expansive backgrounds.
The all new Sigma 12-24mm F4 DG HSM Art lens supports Canon, Nikon and Sigma mounts. The Nikon mounts feature the brand new electromagnetic diaphragm.
The Sigma 12-24mm F4 Art lens will be available in late October and retails for a recommended street price of $1599.00 USD.
Sigma 500mm F4 DG OS HSM Sport Lens – Pro Fast-Aperture Prime Super Telephoto
The flagship Sigma super telephoto 500mm F4 Sport lens incorporates the very latest in Sigma optical technology and innovation. Designed for the professional sports and wildlife shooter, the ultra-durable lens features magnesium alloy components, a carbon fiber hood, a water and oil resistant front element, and is dust and splash proof. The 500mm F4 features a drop-in rear filter slot for polarizers, UV and other critical filters. To help prevent damage during shooting and maintenance, the lens is also compatible with the exclusive SIGMA Protector LPT-11 (sold separately).
The lens incorporates two FLD and one SLD glass elements, while the optimized power distribution helps minimize spherical aberration and axial chromatic aberration. The optical system also effectively minimizes transverse chromatic aberration, which can affect the edges of the shots taken in the telephoto range. In addition, image quality remains exceptional when the lens is used with a Sigma Telephoto Converter (sold separately).
Other key performance features include Sigma’s two-mode Optical Stabilizer for enhanced performance when shooting handheld for still subjects or panning and tracking for moving subjects. There is also a customizable AF “return” function for setting the focus position of one’s choice and returning to that preset distance.
The all new Sigma 500mm F4 supports Canon, Nikon and Sigma mounts. The Nikon mounts feature the brand new electromagnetic diaphragm.
The Sigma 500mm F4 Sport lens, in Canon and Sigma mounts, will be available in late October. The Nikon mount will be available in late November. The 500mm F4 will retail for a recommended street price of $5999.00 USD.
All Sigma Global Vision lenses, including the new 85mm F1.4 DG HSM Art, 12-24mm F4 DG HSM Art, and 500mm F4 DG OS HSM Global Vision lenses, can be updated with the latest lens firmware from a workstation or laptop using the Sigma Optimization Pro software and Sigma USB Dock (sold separately).
Tested for Optimum Performance
Sigma lenses are born of well thought-out design concepts, exceptional Japanese craftsmanship and manufacturing, and advanced lens performance testing and evaluation. To this end, Sigma has developed its own A1 proprietary MTF (modulation transfer function) measuring system using 46-megapixel Foveon direct image sensors. Even the most elusive high-frequency details are within the scope of Sigma’s quality control inspections. Every Global Vision lens is A1 tested, analyzed and approved before leaving the factory, ensuring maximum performance out of the box.
For more information on Sigma’s industry leading testing, please visit http://blog.sigmaphoto.com/2012/a1-mtf-testing-for-new-sigma-lenses/.
Canon EF 11-24mm f/4L USM lens and EOS M3 honored with Design for Asia Awards
TOKYO, November 2, 2015—Canon Inc. announced today that the Company’s EF 11-24mm f/4L USM ultra-wide-angle interchangeable zoom lens and EOS M3 digital compact-system camera were recognized for design excellence by the Hong Kong Design Centre,1 winning the Design for Asia Bronze Award and Merit Recognition Award, respectively.
Canon is recognised with three esteemed EISA Awards for EOS and EF-lens products
United Kingdom, Republic of Ireland, 15 August 2015 – Canon today announces it has received three prestigious awards from the European Imaging and Sound Association (EISA). The EOS 7D Mark II has been named the ‘European Prosumer DSLR Camera 2015-2016’, both theEOS 5Ds and EOS 5Ds R have been honoured with the title of ‘European Professional DSLR Camera 2015-2016’, while the Canon EF 11-24mm f/4L USM has been awarded ‘European Professional DSLR Lens 2015-2016’ – highlighting the outstanding quality of Canon products throughout its DSLR and lens range.
While traditionally strong in its telephoto lineup, Canon has always been rather weak in offering a range of ultra-wide-angle lenses. When introduced a few years ago, the EF 8-15mm f4L USM Fisheye zoom helped redress the balance, but it didn’t go far enough. Now with this new lens, Canon has proved it can compete with its long-term rival Nikon as well as with new challengers, such as Sigma, who offer some very specialized models at accessible prices. Sure, the EF 11-24mm f4L USM lacks the fast f2.8 aperture of the Nikon, but Canon traded that for wider coverage and didn’t make any concessions with image quality. Even the price is relatively accessible. Read the test report at DxOMark.
Canon EOS 7D Mark II, EF 11-24mm f/4L USM win three top honors in Japan’s premier Camera Grand Prix awards
TOKYO, May 20, 2015—Canon Inc. and Canon Marketing Japan Inc. announced today that the Company’s EOS 7D Mark II digital SLR camera (launched in October 2014) has been honored with two prestigious Camera Grand Prix (GP) Japan 2015 awards—“Camera of the Year” and “Readers Award”—while the EF 11-24mm f/4L USM ultra-wide-angle interchangeable zoom lens (launched in February 2015) was selected for the “Lens of the Year” award. The Camera Grand Prix (GP) Japan awards, considered one of the most sought-after camera and lens product awards in Japan, are organized by the Camera Journal Press Club (CJPC),1 comprising journalists from major photography and camera magazines in Japan. This year marks the award’s 32nd time to be held.
The Camera GP Japan 2015 Camera of the Year title was presented to the most outstanding camera2 from among the 111 models launched in Japan between March 1, 2014, and March 31, 2015. As further indication of the EOS 7D Mark II’s overwhelming popularity, the camera was also honored with the Camera GP Japan 2015 Readers Award, based on an online vote by general users. In addition, the EF11-24mm f/4L USM took home the Lens of the Year award, resulting in Canon taking home three out of the four Camera GP Japan awards presented this year.
The EOS 7D Mark II, the Company’s APS-C-size flagship-model digital SLR camera, delivers a fast continuous shooting speed of up to approximately 10 frames per second (fps) and employs a 65-point all cross-type AF system making possible superior AF performance.
The EF11-24mm f/4L USM, in addition to boasting an impressive minimum focal length of 11 mm to achieve the world’s widest angle of view,3 minimizes the occurrence of chromatic aberrations and achieves superior image-quality performance from edge to edge.
Reason for Selection: EOS 7D Mark II
Camera GP Japan 2015 Camera of the Year: Comments from Camera GP Japan 2015 Executive Committee
Selected for the prestigious Camera of the Year award, the EOS 7D Mark II was lauded for its fast continuous shooting speed of 10 fps, 65-point all cross-type AF system, and other advanced features that, according to the committee, befit a flagship-level digital SLR camera. The camera was also recognized for bringing these high-level features together into an easy-to-use design, enabling users to effortlessly capture not only moving subjects, but any type of subject. Furthermore, the jury members highlighted the camera’s “revolutionary” anti-flicker function, which ensures optimal exposure when shooting in environments lit by fluorescent or mercury-vapor lighting. The EOS 7D Mark II was said to be the only digital SLR camera equipped with an APS-C-size sensor that made its presence felt and, thanks to its telephoto effect, continuous shooting speed and other features, once again brings new value to the APS-C-size sensor format.
In addition, the committee noted that Canon’s promotional efforts in Japan were successful in generating buzz for the camera, lauding the Company’s marketing materials, which included seven catalogues that each focused on a different photography genre, as appealing and easy to understand.
Camera GP Japan 2015 Readers Award: Selection of comments from general users
“I feel that the EOS 7D Mark II stands out from all cameras currently on the market thanks to its ability to capture moving subjects, such as when shooting sports and animals.” (Male, 57 years old)
“This is an amazing camera; I can focus on capturing great photographs with no stress at all.” (Female, 29 years old)
“Advances made over these past five years were not just for show. Thanks to the EOS 7D Mark II’s expanded AF area as well as its improved AF pattern and accuracy, I feel that the camera is exceptionally easy to use.” (Male, 29 years old)
“The EOS 7D Mark II achieves a level of performance befitting the true successor to the EOS 7D (released in October 2009), and is offered at a price that is not hard to save for. The camera includes all of the functions and advances that everyone was hoping for, and is quite simply the standout model from these past few years.” (Male, 23 years old)
“Offering a 10 fps continuous-shooting speed, an AF system capable of tracking moving subjects, and a metering system, this camera truly is a flagship-level APS-C-size model. Just what you’d expect from Canon—the EOS 7D Mark II really is an amazing camera.” (Male, 42 years old)
“You could say that, thanks to its fast continuous shooting speed, the EOS 7D Mark II is the preeminent APS-C-size SLR camera. I feel that this camera is the epitome of Canon truly taking to heart the unique requests of advanced-amateur users.” (Male, 41 years old)
“After trying out this camera, you’ll realize that it was designed to enable you to capture that most crucial moment. Furthermore, because you can change settings while looking through the viewfinder without having to pull away to look at the monitor or window, the camera delivers a remarkable user experience that drives home the feeling that you are capturing photographs.” (Male, 30 years old)
“I feel that the EOS 7D Mark II is the best camera out there; it delivers superior expressiveness regardless of shooting conditions, and a level of AF performance that ensures crucial moments are never lost, and offers an overall balance that makes it stand out above the rest.” (Male, 56 years old)
Reason for Selection: EF11-24mm f/4L USM
Camera GP Japan 2015 Lens of the Year: Comments from Camera GP Japan 2015 Executive Committee
Winner of the 2015 Lens of the Year award, the EF11-24mm f/4L USM ultra-wide-angle zoom lens was recognized by the committee for achieving the world’s widest angle of view starting at a minimum focal length of 11 mm, without any of the image distortion unique to fisheye lenses. The committee also noted that, thanks to the generous use of cutting-edge optical technologies and lens-coating technologies, the EF11-24mm f/4L USM effectively corrects for aberrations commonly associated with ultra-wide-angle lenses, delivering a level of image quality capable of supporting use even with cameras with high pixel counts. Concluding, the committee said that the lens offers specifications and a perspective that are “truly unique.”