“Pastry Chef” Movie highlights Canon EOS 760D/Rebel T6s Hybrid CMOS AF III Performance

Canon Imaging Plaza on YouTube posted “Pastry Chef”, a short movie shot with Canon’s new Rebel T6s/EOS 760D camera. The movie highlights the performance of Hybrid CMOS AF III auto-focus. The new Rebels (announcement) are scheduled to be available at the end of April 2015. Pre-orders:


Canon Patent for 12-32mm T3.5 and a 15-47mm T2.8 Cinema Lenses


Egami (translated) spotted a patent for two Cinema lenses, a 12-32mm T3.5 and a 15-47mm T2.8 lens.

  • Patent Publication No. 2015-34858
    • Published 2015.2.19
    • Filing date 2013.8.8
  • Example 1
    • Zoom ratio 2.50
    • The focal length f = 12.50 18.75 31.25mm
    • Fno. 3.50
    • Half angle ω = 51.21 39.67 26.45 °
    • Image height Y = 15.5mm
    • Overall length of the lens 193.59
    • BF 42.84
  • Example 2
    • Zoom ratio 2.81
    • Focal length 16.00 26.88 45.00
    • Fno. 2.80
    • Half angle of 44.18 30.05 19.06
    • Image height Y = 15.5mm
    • Overall length of the lens 247.38
    • BF 43.27
  • Canon patent
    • Negative positive and negative positive 4-group zoom
    • Inner zoom (the second group)
    • Inner focus (rear group of the first group)

Canon’s Prestigious Accolade by FORTUNE Magazine isn’t so prestigious after all


The “Nine Key Attributes of Reputation” used by FORTUNE Magazine for their ranking

Canon’s press release of yesterday, when they told us the company is among Fortune Magazine’s most admired companies of 2015 turned out to be based on some misunderstanding of the involved figures.

DIY Photography posted a lengthy article where they point out why the “prestigious accolade” Canon put in the title of the press release isn’t so prestigious after all. First and foremost, Canon got it wrong with the nine key attributes Fortune used to rank companies (and so did I for that matter). Canon writes:

Canon received its highest ranks in innovation, social responsibility and long-term investment value.

Well, it’s exactly the opposite. The nine key attributes are listed in the picture on top. A higher number means a lower ranking. Canon didn’t receive the highest ranks for innovation, social responsibility and long-term investment value, but for Quality of products/services, Financial soundness, and Global competitiveness. Oops.

There are more critical issues in DIY Photography’s post. For instance they stress that

[…] the “World’s Most Admired Companies” list is actually the “World’s Most Admired Companies By Other Companies” list. Client satisfaction or feedback from the general public was not calculated into the scores

While I do not agree with all of the reasoning in the original post (it is still a good thing that Canon tops for the quality of their products), I recommend you have a look at DIY Photography to get the entire story.

Canon has Funds and Willingness for more Acquisitions after Axis, says CEO


Reuters reports:

Chief Executive Fujio Mitarai said his company had the funds and willingness for more acquisitions this year after a planned 23.6 billion Swedish crown ($2.8 billion) takeover of network video surveillance leader Axis AB (AXIS.ST).

Mitarai has been leading efforts to find higher-growth businesses to complement Canon’s imaging expertise, and help the Japanese company expand beyond a camera market under attack from smartphones sporting competitive image-capturing capabilities.

Canon’s offer for Axis represented a premium of nearly 50 percent to the stock price before the announcement, a price some analysts said was high enough to ward off rival bids.

“If you buy a cheap company, you need to spend on drastic restructuring,” Mitarai told Reuters in an interview on Tuesday. “I only buy good companies, even if they’re expensive.”

Read the rest of the story at Reuters –>